Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. I wanted them to have a market lead before others could try and build what Ethan was working on. Ethan recruited a great team of people to help build this proposition including Lisa Robinson running marketing and Rahul Thathoo as CTO who have been working tirelessly for the past year.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

InfoChachkie

OCTOBER 13, 2009

Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing. In bold print, the ad also states, “Send NO MONEY, We Trust You”. Boys To Men.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

Metrics 150

Metrics Startup SaaS Course 150