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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

I know half the money I spend on advertising is wasted, but I can never find out which half.” As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. John Wanamaker.

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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. What do Warren Buffet, Martin Luther King, John Wayne, Walt Disney, Harry Truman and Wayne Gretzky all have in common? All of these extremely successful individuals were paperboys*. free weekly Infochachkie articles!

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