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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

The same is true for filing patents, registering trademarks, and filing copyrights. Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. Work out of your home, and keep your own books.

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5 Risk Reduction Strategies For Your Next New Venture

Startup Professionals Musings

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. The advantage of imitation, with innovation, is that it gives you a solid base for building experience.

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5 Keys To Reducing Startup Risk By Building On Trends

Startup Professionals Musings

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. The advantage of imitation, with innovation, is that it gives you a solid base for building experience.

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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Use social media for early marketing. Social media is not rocket science. In this case, the primary cash outflow would be for product development and operating expenses, with potentially enough runway to build the initial product, get a patent, attract some early adopters, and build the initial revenue stream.

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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

You may think that patents and copyrights are not required, since your products are so innovative, but you will find that competitors are quick to copy your idea if you don’t protect it. Although Elon Musk doesn’t talk about it very much, he owns over 350 patents through Tesla, just one of his many companies.

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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

I’m not suggesting that a startup should ever disclose patent details to others before filing, but I can’t imagine why a startup would not seek visibility and feedback for their idea and solution while they could still make changes with minimal cost. You can’t get any word-of-mouth or media activity by hiding.

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Maintain Your Startup Motivation While Working Harder

Startup Professionals Musings

Watch that patent provide a real barrier to competitive entry. Appreciate the media accolades and peer success feedback. New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Keeping expenses down must always be top priority.

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