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United Online Sells StayFriends

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Woodland Hills-based United Online has sold its StayFriends social networking site, to German company Stroer Content Group GmbH , the company said Thursday afternoon. United Online said it will receive 16.0 million euros ($18.3M US) for StayFriends. READ MORE>>.

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ReachLocal Launches ReachCast

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Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said today that it has launched a new product called ReachCast. Pricing on the new offering was not disclosed. The firm said the product is a result of its acquisition of SMB:Live back in February.

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ReachLocal Buys Daily Deals Firm DealOn.com

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Woodland Hills-based ReachLocal said Tuesday afternoon that it is acquiring New York-based DealOn.com , a provider of daily deals. ReachLocal said it would pay approximately $10M for DealOn Media LLC, which offers up local deals businesses in 18 markets across the U.S., DealOn was founded in 2009. READ MORE>>.

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ReachLocal Buys SMB:LIVE

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Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Financial terms of the acquisition were not disclosed. READ MORE>>.

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FatTail Launches Ad System

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Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. FatTail is venture backed by Fuse Capital, Ted Meisel, and others.

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Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

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The firm was originally known as CarsDirect, the automotive buying site of Idealab, and was headed by Scott Painter--who is now head of both Zag Automotive and TrueCar. The firm changed its name to Internet Brands in June of 2005, and hit the markets with its IPO in November of 2007. READ MORE>>.

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Gumiyo Adds Customer

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Woodland Hills-based Gumiyo , which develops tools for enabling mobile web sites, has scored a new customer. According to accounting and advisory firm CNM LLP, it has partnered with Gumiyo to deliver collateral, advertisements, business cards, and other media via SMS from its web sites.