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Image Metrics Rolls Out New AR Platform

socalTECH

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.

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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums. Set specific objectives, budgets, and metrics for each one.

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How to Create And Use Snapchat’s New Custom Geofilters

Tech Zulu Event

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.

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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Snapchat is almost exclusively a young person’s hangout, but you will likely find consumers of all ages on Facebook and Twitter. Use business metrics and tools to tune your efforts. On the other hand, if your business is selling commodities to government entities, social media may rightly be at the bottom of your list.

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Why You Need to Ring the Freaking Cash Register

Both Sides of the Table

The minute you try to monetize now they have metrics with which to beat you up and say you’re business has limitations.” ” Case in point: Facebook, Twitter, Tumblr, SnapChat. This is certainly one Path you can take if you have the right background. But that’s not what happens to most of you.

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Who Should be on Your Startup Board?

Both Sides of the Table

Yes, we all know that stories of Facebook, Snapchat and Uber where the founders had either board control or super voting rights by class structure but this is actually the exception and you shouldn’t blow up a good financing option over this issue. If your metric move immediate up-and-to-the-right? But it’s quite rare.

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8 Key Ingredients to a Profitable Consulting Business

Startup Professionals Musings

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). To check your return on marketing investment, you need to define metrics and a formal process to evaluate progress and cost tradeoffs. Don’t forget seminars and events.