Metrics Social Media Technical Review Technology 
SoCal CTO
MARCH 4, 2010
I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. It depends on the business, people, technologies, etc. Each situation is just a bit different.
Startup Professionals Musings
SEPTEMBER 28, 2012
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.
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Startup Professionals Musings
JANUARY 6, 2021
New entrepreneurs, especially technical ones, are excited by early adopters, and tend to focus on their feedback, which will always suggest more product features and options. It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals.
Startup Professionals Musings
MARCH 19, 2022
In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.
Startup Professionals Musings
DECEMBER 30, 2022
As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors.
Startup Professionals Musings
DECEMBER 13, 2019
Unit costs are important, but don’t forget about the cash flow hit, extra storage costs, and the probability of obsolete inventory due to necessary updates or pivots. It’s no secret that some people are more productive than others, due to skills, training, or commitment. Use multiple small orders at first.
Startup Professionals Musings
AUGUST 7, 2020
Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In my experience, even in startups, longer-term strategy often gets pushed off the agenda due to current challenges. Hone your process for due diligence and integrating these new elements.
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