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Tsavo Buys BetterPPC

socalTECH

Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World.

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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. She not only became an expert in SEO, she began consulting in SEO to continue to make ends meet and she became a speaker on the topic.

Startup 363
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The Value Achieved Business Networking at Conferences

Tech Zulu Event

Yet “another networking event”. So here’s how to get the most value out of networking events. I have to admit when I first walked through the doors of the Los Angeles Convention Center to attend Blog World I asked myself why I was wasting my time. Ricardo Bueno @Ribeezie.

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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I was recently over at the Mahalo offices in Santa Monica and I noticed that they had a great big screen TV with Chartbeat displaying their traffic data. For Mahalo this often means making modifications to the story in real time both to update any facts and to improve SEO on a story that is already becoming popular.

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Los Angeles Tech Launched - Hot List

SoCal CTO

In other words, it uses what is happening: with the content out in the network with searches that land on the site, what happens when people visit the site, and various other kinds of behaviors. There are some very cool new features being released all the time as part of the software that powers this system.

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Interview with Alec Shankman, Gotcast

socalTECH

Alec Shankman is CEO of Santa Monica-based Gotcast (www.gotcast.com), an online site focused on casting of actors for television shows, movies, and other productions. We're doing that by powering some really exciting initiatives for both brands and TV networks. Some are on our site, some exist on the brand's web site.

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First Ever Biz2Beach Presented by CallFire Hits The Ground Running!

Tech Zulu Event

Video chat by Stickam.com Last Friday, about 80 business leaders assembled at the Huntley Hotel in Santa Monica, CA, for CallFire’s first ever “un-conference&# called Biz2Beach. Tony Adam is the Founder and CEO of Eventify, an LA-based venue marketplace that began at LA Startup Weekend, and Visible Factors, an SEO consultancy.