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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. Network with local organizations and industry groups. Use social media for marketing, not just feedback.

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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. I was 23 and had been programming computers, designing computer networks and selling software for 10 years. ” F**k.

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Get a Technical Degree But Entrepreneurial Spirit

Startup Professionals Musings

" Study entrepreneurship, but major in something else. Take advantage of inside and outside advisers at school. Most universities also bring in outside advisors to mentor budding entrepreneurs. Once you graduate, you can’t take that course you need, and even the advisors are gone. Business networking is key.

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Three Words Entrepreneurs (and VC’s) Should Take to Heart

Both Sides of the Table

But as I rose in my career (and post MBA) I moved into a role in which I was to advise board-level executives on topics where I was expected to rapidly become an expert. Some areas were easy because they were technical and the answer was knowable or estimate-able.

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Startup Weekend LA | An Insiders Story of a Startup on Steroids

Tech Zulu Event

There were a few hours of just networking and playing an ice breaking game to get to know people. The team needed would consist of at least 1 non-technical business person (me) and 2 or more technical people—designer and developer. I was only able to create a team with non-technical business people and a designer.

Startup 99
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Catch #Mindshare50 Talks Live on TechZulu

Tech Zulu Event

Anthony Batt , president of Katalyst Networks and founder of BUZZmedia. His set of studies include examining the conscious control of single neurons in humans, the ability to affect altered states of consciousness as dreams or sleep, and the ability of humans to regulate high-level emotions. 12pm: BODY. Jason Porath / @JasonPorath.