Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Plus, a TweetUp already means a meet up in a city organized through Twitter. In fact, it is Overture 2.0.

Venture Capital 271

Venture Capital Capital Google Platform 271

InfoChachkie

DECEMBER 2, 2009

Unattributed – There is no such thing as organic customers. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. It does not happen.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. He said it was better than the Yellow Pages because he would provide pricing transparency. Users would know exactly how much was paid for each click. If it worked in the Yellow Pages, why not on the Internet? Google was clear that they WOULD NOT go into this business.

Competition 350

Competition Idealab Product CitySearch 350