category interview Paid Search Related Topics 
socalTECH
FEBRUARY 24, 2010
That realization set forth our current business strategy, which is to create a portfolio of vertical shopping sites which allow consumers to discover and be passionate about categories they are interested in. Scott Morrow: Sports/outdoors is quite interesting, that's the fastest growing lifestyle category in e-commerce.
Both Sides of the Table
MARCH 11, 2011
Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers. He invented the category of sponsored search. He created GoTo.com (later renamed Overture) out of a frustration with search. So he launched a company with exclusively paid search. Overture (Goto.com).
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