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Technology

Yahoo Deal With Microsoft May Hit Overture

socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo

Yahoo Southern California Paid Search Advertising

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

He invented the category of sponsored search. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He created GoTo.com (later renamed Overture) out of a frustration with search. They are very hands on.

Competition

Competition Idealab Product CitySearch

Yahoo Deal With Microsoft May Hit Overture

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

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