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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Over the past 4 years LA’s tech fundings have growing at a 30% compounded annual growth rate (CAGR) which is > 4 times the US average VC CAGR (7%). Of course many have been employed for years in the video & music industries and a larger amount have even been pulled into aerospace and defense over the past 30 years.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Tim Cadogan, chief executive officer at OpenX and a marketing technology veteran, shared the following observation, “Over the past fifteen years, I’ve seen a number of disruptive innovations in digital advertising technology, including both the creation of paid search and the evolution of the real-time display space.

Content 171
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Interview with Robert Blatt, MomentFeed

socalTECH

Once you get past Facebook, Google, Apple, Amazon, and maybe Yelp and Bing, you've counted for 90 percent of all interaction. There are hundreds and thousands of representation of companies on Facebook, Google, Apple, and Yelp, in paid search and through social experiences.

Google 127
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

In our past lives, we built businesses that scaled to handling over a billion calls per year and used performance marketing to generate hundreds of millions of dollars in revenue. Call tracking isn’t new, but the way that we’ve built it into our platform is. They understand performance marketing and want to spend more of their budget on it.

Marketing 209
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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. - From whom do VC’s raise money and do those investors ever default on their commitments? - In fact, it is Overture 2.0.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. Remnant radio has become extremely sophisticated in the past several years.

Customer 164