Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. However, Search Engine Management (SEM) is not a “set and forget” exercise. It does not happen.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 11, 2011

It was a pleasure to write them myself. He invented the category of sponsored search. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. He thought, “This way any product you launch you can talk instantly with and get feedback from customers.&#

Competition 350

Competition Idealab Product CitySearch 350