Startup Professionals Musings
MARCH 23, 2013
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). The display side is called pay per action (PPA) or pay per lead (PPL).
InfoChachkie
DECEMBER 2, 2009
No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. However, Search Engine Management (SEM) is not a “set and forget” exercise. It does not happen.
Both Sides of the Table
MARCH 11, 2011
He created GoTo.com (later renamed Overture) out of a frustration with search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. So he launched a company with exclusively paid search.
Expert insights. Personalized for you.
90 
Let's personalize your content