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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

We caught up with founder and CEO Mike Mothner --who we first interviewed back in 2007 --to catch up with the company, gets some hints and tips on growing a company, the challenges of bootstrapping, and why Wpromote hopes to be buying more companies in the future. Mike Mothner: I think, with search centric companies, that's a scary concept.

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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Such Search Engine Optimization (SEO) is modern-day snake oil. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category.

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