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Pour And Stir I – In Pursuit Of The Ideal Business Model

InfoChachkie

Note: This is Part I in a three-part series on The Perfect Business Model. I am not a Muslim scholar, but a layman’s interpretation of this tradition of intentional errors is that it arises from the belief that attempting to emulate God’s perfection is sinful. . Click here for Part II , and Part III. Ideal Business Model Attributes.

Customer 153
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How to Use Generative AI and LLMs to Improve Search

TechEmpower

or "How can I modify my direct deposit account?" Artificial Intelligence (AI), and particularly Large Language Models (LLMs), have significantly transformed the search engine as we’ve known it. This presents businesses with an opportunity to enhance their search functionalities for both internal and external users.

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Taika is building a better coffee through natural chemistry and adaptogens

TechCrunch LA

The two co-founders, Michael Sharon, an eight-year veteran of Facebook’s mobile product division, and Kalle Freese, a champion barista (it’s a thing) and the co-founder of Sudden Coffee are on a mission to bring consumers what Sharon calls “stealth health” Sudden Coffee aims to stir up instant brewing with third-wave tech.

Startup 284
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The Power Of Mouth To Mouth Marketing

InfoChachkie

Over the years, I have documented a number of clever mouth-to-mouth stunts, from DoubleClick to TestFlight. I now realize why guerrilla marketing is not for the timid. I work for Hubba, a Toronto startup that has built a sharing platform that takes a unique "big data" approach to data management for brands and retailers.

Marketing 239
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Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today

InfoChachkie

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. We spent so voraciously because we had a pour and stir business model. I knew that every dollar I spent to acquire a customer resulted in a 4x return. I couldn’t spend money fast enough.

SaaS 100
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The Power Of Mouth To Mouth Marketing

InfoChachkie

Over the years, I have documented a number of clever mouth-to-mouth stunts, from DoubleClick to TestFlight. I now realize why guerrilla marketing is not for the timid. I work for Hubba, a Toronto startup that has built a sharing platform that takes a unique "big data" approach to data management for brands and retailers.

Marketing 133
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Discover The Hidden Persuasion Techniques Concealed In Online Ads

InfoChachkie

I tested the efficacy of Guy’s criteria by reviewing a cross section of online, direct response trial offers. I illustrate the use of these tactics of influence below. If you care to learn more about the enchantment process, you may want to watch my interview with Guy HERE , in which he provides a number of enchanting tips and tricks.

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