article thumbnail

Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. It felt like a bad time share presentation. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay. It's unfortunate that this event is going the way it is.

SEM 150
article thumbnail

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Many Websites Look Like Zombies to Google Search

Startup Professionals Musings

The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. Completion of these tasks is not the full SEO job, but will keep your company out of the Internet dead zone. SEO does not have to be a major expense. But the cost of doing nothing is even greater.

Google 93
article thumbnail

Get Your Website Out of the Internet Dead Zone

Startup Professionals Musings

The solution is basic search engine optimization (SEO). Completion of these tasks is not the full SEO job, but will keep your company out of the Internet dead zone. Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM). Tags: entrepreneur seo internet dead zone static website.

SEO 48
article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150
article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

In terms of topics we spoke about: - Do VC’s send your presentations around to other people if they don’t fund you? WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. short answer: very, very rarely. But it does happen.