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A Great Product Will Fail Unless You Price it Right

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). In this more traditional product pricing model, the price is set at two to five times the product cost.

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Ten Top Product Pricing Models for Startups

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Portfolio pricing. Tiered or volume pricing. Feature pricing.

Pricing 98
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How Do You Select A Revenue Model For Your Startup?

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). In this more traditional product pricing model, the price is set at two to five times the product cost.

Startup 114
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10 Top Revenue Models Drive Viable Businesses Today

Startup Professionals Musings

The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing). Price based on product costs plus margin. Price based on average value to customer. Price with recurring low subscription payments.

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10 Top Business Models for New Ventures Today

Startup Professionals Musings

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Portfolio pricing. Tiered or volume pricing. Feature pricing.

Pricing 112
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A Deep Dive into What Has Really Changed in Venture Capital

Both Sides of the Table

If you want the whole deck you can find it on SlideShare but I’ve written up a short summary with commentary below. this seems like amongst the most valuable investment available because it’s not necessarily fully priced like a public-market investment. As a result the best companies grow faster than any time in human history.

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Venture Outlook 2016

Both Sides of the Table

On the one hand innovation is clearly at an all time high unleashed by smart phones, fast telecom networks, social networks that spread commerce and the fact that we are all one click away from buying things on Amazon, Apple, Google or PayPal. Followed by a drastic drop in prices as a selloff occurs” A surge in prices.