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6 Ways To Make You An Entrepreneur Before The Product

Startup Professionals Musings

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. In fact, some totally avoid it, assuming their product or solution will speak for itself later.

Product 127
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Better Business Bureau? For who?

Eric Greenspan

Today, I received this email from the BBB: We’re writing to let you know that during the past month the Reliability Report that we publish on Make It Work was accessed 6 times. Our reporting system relies on an algorithm that takes into account a variety of business factors including complaint and other business information.

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Apply Hospitality-Driven Thinking to Your New Venture

Startup Professionals Musings

Unfortunately, too many of the technical entrepreneurs I mentor and advise are focused on their technology, and assume that the value will be self-evident to customers. Improve the whole customer experience, as well as the product.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

We’re going to start aggressively spend money on marketing our product. I have long tried to raise awareness of the trade-off between growth & profits as outlined in this much read blog post on the topic (and please forward to your favorite journalist who often simply report that companies that aren’t profitable are bad).

Startup 383
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Many Startups Stumble on International Cultures

Startup Professionals Musings

Here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a top executive of a major software company why we were not selling more products in Finland. Thus, we did not translate the product and sales remained at an insignificant level. Watch your product naming.

Startup 90
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International Cultures are Key Business Challenges

Startup Professionals Musings

As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a division manager of a major software company why we were not selling more products in Finland. Thus, we did not translate the product and sales remained at an insignificant level.

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Technology Roles in Startups

SoCal CTO

I am looking for one or two startups that I can work with on their road to success as a virtual C-level officer, board member, advisor or other relationship. This is actually fairly common and I think it’s a bit challenging in that the technology roles (from technology advisor to CTO) in a startup vary widely.