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Rustic Canyon Backs Social Shopping Site

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Los Angeles-based venture capital firm Rustic Canyon is the lead investor in a round of funding from a social shopping site out of Y Combinator. According to Mertado , a social shopping service which links users with home and kitchen products via Facebook said Wednesday that it has raised $2.3M in a Series A round.

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RealPractice Launches Legal Tools Site

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The firms said the new, bundled product cost $249, and includes access to an online library of case law, information on court deadlines, court messenger and filing services, and RealPractice's SmartRules guide for drafting and filing civil litigation documents, among other services. READ MORE>>.

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TopFloor Takes $6M For Flash Fashion Sales

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Los Angeles-based TopFloor revealed today that it has raised $6M in a funding round, from Polaris Ventures, Google Ventures, Crosslink Ventures, and Rustic Canyon Partners. The firm is building a celebrity influencer based fashion and e-commerce site, geared around flash-sales of products.

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Docstoc Launches Marketplace, Rev Share Effort

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Santa Monica-based Docstoc , the online document sharing site run by Jason Nazar , is launching a new marketplace this morning which will allow users to sell their own content on the firm's site. According to the firm, its new Docstore will allow users to sell their professional documents from the site, splitting revenues with Docstoc.

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Docstoc Exits Beta, Adds Rev Share

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Santa Monica-based Docstoc , the document sharing site run by Jason Nazar, said this afternoon that it has officially come out of its public beta. Along with the official launch, the firm said that it has rolled out a new revenue sharing agreement--DocCash--which will split Google AdSense revenue with people who upload documents to the site.

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Leads360 Targets Zillow

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Los Angeles-based Leads360 , a venture-backed firm developing leads management software, said today that the firm has linked into real estate site Zillow with a new product. Leads360 is venture backed by Rustic Canyon Partners. Zillow's Mortgage Marketplace is an online marketplace for finding mortgages.

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Docstoc Hires Two Execs

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Santa Monica-based business document sharing site Docstoc.com has made two executives hires, saying Wednesday that it has hired Robyn Ward as Vice President of Business Development, and Serena Ehrlich as Director of Marketing. Docstoc is venture backed by Rustic Canyon Ventures. READ MORE>>