Both Sides of the Table

JULY 14, 2010

Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. But this leads to organizational drift because staff will continue to produce “work.&#. Let me give you an example. Similar with product features.

Startup 323

Startup Press Development Team Review SEM 323

InfoChachkie

OCTOBER 13, 2009

Rather than pining for the past, the demise of the paperboy represents a huge opportunity for an entrepreneur who can harness the talents of enterprising 12 – 17 year olds. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. Boys To Men.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. There is no doubt that marketing overall has become even more critical for startups over the past several years. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Both Sides of the Table

FEBRUARY 7, 2013

Ethan recruited a great team of people to help build this proposition including Lisa Robinson running marketing and Rahul Thathoo as CTO who have been working tirelessly for the past year. The next major decision for us was whether to launch in one major city or many at once.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. There is no doubt that marketing overall has become even more critical for startups over the past several years. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. There is no doubt that marketing overall has become even more critical for startups over the past several years. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. But LTV / CAC is just one measure. Payback Period!!!”

Metrics 150

Metrics Startup SaaS Course 150