Both Sides of the Table
JANUARY 11, 2014
There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. His quip to suggest this is all a slight-of-hand, trickery dreamed up by marketing b *s is quite clever if misguided. For starters it brings a mindset to startups that not all of them have innately.
Both Sides of the Table
APRIL 4, 2011
It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product. How many through SEM? On measurement.
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Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The start of marketing is figuring out a market need and a way to solve that need better than anybody else.
Both Sides of the Table
MARCH 25, 2016
Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup.
Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. So here are some more details ….
Startup Professionals Musings
NOVEMBER 27, 2011
If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. A blog is basically a journal (“web log”) that is published on the web. Viral marketing.
Both Sides of the Table
NOVEMBER 22, 2009
The topic of whether in-stream advertising has heated up. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. Are you horrified when you search for an address in Google Maps and ads pop up? GRP Partners invested in GoTo.com which rebranded as Overture.
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