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OpenX Launches New Service Around Content Optimization, Ad Monetization

socalTECH

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. The firm said that publishers can use the tool to figure out what is the most valuable content on their websites. READ MORE>>.

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Internet Brands 2009 Acquisition Total: $24.2M

socalTECH

in acquisitions, earnout, and holdbacks during 2009, as part of its 2009 fiscal results release. Internet Brands said it had net income of $4.3M The firm's results were helped by increases in consumer Internet advertising revenue and licensing revenues, but hurt by a continuing weakness in its automotive e-commerce efforts.

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TubeMogul Acquired By Adobe For $540M

socalTECH

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00

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Internet Brands Traffic Up, Revenues Flat

socalTECH

The firm said its net income for the second quarter was $2.5M. The bright spot in the firm's result were advertising revenue, which the firm said were up $1.2M for the quarter, mainly due to acquisitions and organic growth on its websites. Tags: internet brands traffic revenues content. READ MORE>>.

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Demand Media Reports Profit

socalTECH

The firm also reported net income of $1.0M, versus $3.9M The firm said the fourth quarter revenues were driven by new brand advertisers, and growth to more than 100 million unique monthly visitors. The firm reported net loss of $5.3M Demand Media said it had revenues of $73.6M for Q4 of 2010, up 33 percent from the $55.5M

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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5% Selling at smaller retailers will net you fewer customers and higher margins. But the best MCNs are so much more.

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REACH | Disruptive Technologies Impacting the Future of Gaming [Live]

Tech Zulu Event

AGN was sold to Net-TV pioneer Pseudo Programs and Rubin served as VP of Games and Sports programming. He also leads mergers and acquisitions and ran the acquisitions of SGN, MindJolt and HallPass Media. It generates revenues through Subscription, Virtual Currency and Advertising.