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Traditional marketing vs. social engagement

Berkonomics

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

Marketing 120
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TubeMogul Acquired By Adobe For $540M

socalTECH

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00

.Net 185
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Turn “broadcast” into “engagement.”

Berkonomics

We all know that the world of marketing has turned upside down these past years through the power of the Internet. Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.

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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

Of course it’s a competitive market so MCNs competing for top talent not only compete on rev share to talent but also to services that they provide talent. If you’re thinking about building an online video network today you need to think about: Producing your own content (not just aggregating).

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. This is classic “Innovator’s Dilemma” market conditions. Why Middle Tail Content Means Big Business.

Media 320
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Interview with David Aronchick, Hark

socalTECH

I think many people came it the wrong way, and look at the content in the world created by a studio, which has done the work creating and producing that content, and spending millions and millions on it, and they hope to leverage that and make some incremental revenue. We've really tried to change the model.

Redpoint 201