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Magnite Prices $350M Offering

socalTECH

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

Pricing 113
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Evofem Prices $50M Offering

socalTECH

San Diego-based Evofem Biosciences, which is developing biopharmaceuticals for women's contraception and related areas, says it has priced a $50M, public offering, and also will receive up to an additoinal $50M upon exercise of accompanying short-term warrant.

Pricing 113
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OpenX Launches New Service Around Content Optimization, Ad Monetization

socalTECH

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

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5 Strategies For Balancing Revenue Versus User Growth

Startup Professionals Musings

The purest form of capitalism has always meant charging a fair price and making a fair profit. The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Re-investing profits to grow the business is organic growth. High customer loyalty and high team passion.

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5 Considerations For Driving Growth In A New Business

Startup Professionals Musings

The purest form of capitalism has always meant charging a fair price and making a fair profit. The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Re-investing profits to grow the business is organic growth. High customer loyalty and high team passion.

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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

I’m not suggesting that you abandon traditional advertising and image building efforts, but definitely it’s time to supplement them to address the following changes that I recommend: Meeting next generation expectations is key to survival. Pushing yourself on customers by touting features and price doesn’t work anymore.

Customer 133
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” Gross Profit (also called Gross Margin or sometimes “Net Revenue”). The advertiser who bought the ads might pay the ad network in 60 days.

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