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Magnite Prices $350M Offering

socalTECH

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

Pricing 113
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Evofem Prices $50M Offering

socalTECH

San Diego-based Evofem Biosciences, which is developing biopharmaceuticals for women's contraception and related areas, says it has priced a $50M, public offering, and also will receive up to an additoinal $50M upon exercise of accompanying short-term warrant.

Pricing 113
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OpenX Launches New Service Around Content Optimization, Ad Monetization

socalTECH

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

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5 Considerations For Driving Growth In A New Business

Startup Professionals Musings

The purest form of capitalism has always meant charging a fair price and making a fair profit. The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Re-investing profits to grow the business is organic growth. High customer loyalty and high team passion.

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5 Strategies For Balancing Revenue Versus User Growth

Startup Professionals Musings

The purest form of capitalism has always meant charging a fair price and making a fair profit. The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Re-investing profits to grow the business is organic growth. High customer loyalty and high team passion.

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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

I’m not suggesting that you abandon traditional advertising and image building efforts, but definitely it’s time to supplement them to address the following changes that I recommend: Meeting next generation expectations is key to survival. Pushing yourself on customers by touting features and price doesn’t work anymore.

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Entrepreneurs Should Go For The Quick Buck – Then Stop - Initial Business Models Can Be Enticing But Limiting In The Long Run

InfoChachkie

However, in the long run, entrepreneurs always benefit from delivering Maximum Utility for a fair price. Perhaps in part due to its dominant market share, WebEx adopted telecom-style pricing, which effectively penalized their users. WebEx’s predatory pricing made it vulnerable to a new entrant. Arbitrage Is Fleeting.