Startup Professionals Musings
JANUARY 5, 2020
I’m not suggesting that you abandon traditional advertising and image building efforts, but definitely it’s time to supplement them to address the following changes that I recommend: Meeting next generation expectations is key to survival. Supplement this feedback with more formal modern satisfaction surveys, like the Net Promoter Score.
Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?
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socalTECH
MAY 18, 2010
As of the last four months, we've had about 200,000 plus downloads, a bunch of great write ups, and a lot of mom bloggers who have been reviewing the app and writing stories on it. We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic.
Startup Professionals Musings
MARCH 17, 2017
You can also establish authority by writing and public speaking. The net effect is that influencers can rely more heavily on the less expensive “pull” marketing, rather than traditional “push” marketing. Show your ability to build customer consensus. Scarcity is one of the best justifications for higher prices.
Both Sides of the Table
SEPTEMBER 15, 2013
For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Selling at smaller retailers will net you fewer customers and higher margins.
Both Sides of the Table
DECEMBER 27, 2011
I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” Gross Profit (also called Gross Margin or sometimes “Net Revenue”). One of them is profitability. Simplifying: Revenue -.
Both Sides of the Table
FEBRUARY 20, 2012
In one year of Airbnb Tracy netted more than $28,000. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. So her wedding story had a happy ending.
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