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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises.

.Net 100
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10 Business Model Components Required In Every Plan

Startup Professionals Musings

I expect that should seem intuitive to all entrepreneurs, but every investor I know has many stories about startup funding requests with major business model elements missing. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Production. Competition.

Sales 102
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

She actually IS the prototypical entrepreneur. But Tracy did what entrepreneurs do. In one year of Airbnb Tracy netted more than $28,000. Sam is the managing director of Launchpad LA and we were about to pick our 2012 class of entrepreneurs. More on that later. That may soon change. She found non-traditional financing.

Startup 363
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Are you evaluating your marketing returns today with the same discipline as your product returns? Marty Zwilling

Metrics 102
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Gross Burn vs. Net Burn. Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Net burn is the amount of money you are losing per month. I often see companies burning $100,000 per month (net) looking to raise $6-8 million.

Startup 383
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Are you evaluating your marketing returns today with the same discipline as your product returns? Marty Zwilling.

Marketing 174
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Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. A recurring entrepreneurial challenge is to determine the optimal price of a new product, especially absent a directly competitive alternative. Price = Value.

Pricing 100