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Google Shuts Radio Advertising Efforts

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Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

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SocialVibe Co-Founder Returns As CEO

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Los Angeles-based online advertising firm SocialVibe has a new CEO this mornig: co-founder Joe Marchese. Marchese had been President of the company from 2006 until 2011, when he departed to become Senior Vice President of Marketing and Digital for Fuse Networks. socialvibe executive online advertising' READ MORE>>.

High Tech 147
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Panache Acquired By 24/7 Real Media

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Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. Panache offers up a variety of video ad formats to marketers and advertisers, and counts Fox News, CBS, and MTV Networks as customers. The firm was founded in 2006.

Media 140
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March Capital Backs Nifty Games In $3M Funding

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He also was founder of Massive In-Game Advertising (acquired by Microsoft in 2006), among other firms.

Capital 113
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Brand Affinity Technologies Raises $4.5M

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Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M The Steelbergs are best known for selling dMarc Broadcasting to Google back in 2006, in a deal at the time worth over a billion dollars. as part of an ongoing, $7.0M

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Steelbergs' Brand Affinity Technologies Buys Beeyla

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Ryan and Chad Steelberg sold their last firm, radio adverting technology firm dMarc Broadcasting , to Google in 2006, in a deal which was originally worth over $101M plus up to $1.1 billion in contingent payments.

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ReachLocal Acquires Rest Of Australian Joint Venture

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Australia was ReachLocal's first international market, which it entered in December of 2006. Tags: reachlocal merger acquisition australia netus advertising online. ReachLocal said it now owns all of its international operations, which include Canada, the UK, and Australia. READ MORE>>.