article thumbnail

When Should You Allow Exclusivity in Deals?

Both Sides of the Table

So that we’re speaking the same language I would define “exclusive” as a period in which your company is prohibited from doing business with certain customers or business partners, which is why many incorrectly assume this is necessarily bad. I need to give credit for the topic to PR Malloy who Tweeted me this question.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why The Growth Of The Internet Is Driving EdgeCast's Revenues

socalTECH

The company--which is in the business of operating a content delivery network (CDN) to accelerate the delivery of web graphics, multimedia, applications, and more to end users-- recently disclosed it more than doubled its revenues in 2012, and has grown to over 230 employees--all due to a huge amount of demand for CDN services by its customers.

CTO Hire 248
article thumbnail

Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

For children with a proclivity toward business, a newspaper route provided an invaluable opportunity to develop the following entrepreneurial skills: Punctuality – Newspapers had to be delivered on time, irrespective of the weather, the fact that Sunday papers can weigh several pounds each or the requirement to wake up at the crack of dawn.

Web 2.0 222
article thumbnail

Interview with Gus Ezcurra, Advanced Telemetry

socalTECH

Guz Ezcurra: We have developed a solution that is there for energy management and conservation. That allows our customers to manage that consumption, by controlling the electrical loads inside their business or home. Gus Ezcurra: We started the company about two years ago, in August of 2007.

Startup 100
article thumbnail

Frank Addantes FounderBlog: 12 Proven Guidelines for Rapid Product Development

Frank Addante

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Outsourcing ► April (1) GoogleClick - Who owns your cash register? Startup 3.0:

article thumbnail

Monopoly

InfoChachkie

A number of international versions were developed soon after its initial release, but America has consistently remained the bastion of Monopoly’s popularity. You need to focus on constantly delivering value to your customers and ensure that you are paid for all of the value that you deliver. Copyright © 2007-9 by J.