article thumbnail

Specific Media Promotes Schulz

socalTECH

Irvine-based Specific Media , a provider of contextual, online advertising services, announced today that it has promoted Jon Schluz to Executive Vice President. Schulz was most recently SVP Global Category development for the firm, and had previously served at Ford Motor Company. Schulz had joined the firm in 2008. READ MORE>>.

Media 160
article thumbnail

Burstly Opens Up Mobile Ad Service

socalTECH

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Rifkin is the former founder of Tagworld, which he sold to MTVN in 2008. Tags: burstly mobile advertising rifkin.

Mobile 171
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Burstly Snags $1.8M For Mobile Ad Tools

socalTECH

Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product.

Tool 157
article thumbnail

Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

socalTECH

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208
article thumbnail

Burstly Adds SoftBank, Founder Collective

socalTECH

Rifkin was the founder of TagWorld/Flux, which he sold to MTVN in 2008. Burstly is developing a free ad management platform for the mobile phone market, and specifically the iPhone and Android operating systems. Tags: burstly softbank mobile advertising venture capital. Burstly recently announced a $1.8M READ MORE>>.

article thumbnail

Total Immersion Adds Augmented Reality Reseller

socalTECH

Los Angeles-based Total Immersion , the developer of augmented reality software which allows computer images to interact with live video, said today that it has added a certified value added reseller to its partner network. The firm--which was started in France--relocated its headquarters to Los Angeles in 2008 to be closer to its customers.

article thumbnail

OpenX Announces Customer Numbers

socalTECH

Pasadena-based OpenX Technologies , which develops ad serving software used by online publishers, is reporting this morning that it has added more than 8,000 publishers since it launched its product in October of 2008. The software developed by OpenX is used by online publishers to serve up Internet advertising.

OpenX 100