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ReachLocal Tapped By UK Government

socalTECH

The two said that ReachLocal launched in the UK in 2008, and has offices in London, Manchester, and Birmingham. ReachLocal helps local businesses place online advertising with Google and other search advertisers. READ MORE>>.

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Burstly Snags $1.8M For Mobile Ad Tools

socalTECH

Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product.

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Interview with Dave Newmark, Bid4Spots On Google, Radio, and more

socalTECH

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. What are your thoughts on the Google announcement? Dave Newmark: I think it goes to the fact that any marketplace needs to have a win. Broadcast isn't like that.

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How YP Is Growing A Giant Tech Team In Glendale

socalTECH

I was recruited for the role when we were still at AT&T Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Where does YP fit in a world dominated by Google and Yelp? With Google, they are obviously the big dog, no matter who you are talking about. If you look at Yelp''s U.S.

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9 Business Model Components For New Business Funding

Startup Professionals Musings

An effective tool I see used more and more, as a prelude to a more detailed business plan, is the Business Model Canvas , first introduced by Alexander Osterwalder back in 2008. New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need.

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How YP.com Is Growing A Giant Tech Team In Glendale

socalTECH

I was recruited for the role when we were still at ATT Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Where does YP fit in a world dominated by Google and Yelp? With Google, they are obviously the big dog, no matter who you are talking about. The process was nearly flawless.

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Digital LA - Digital Drinks @ Les Deux

SoCal Tech Calendar

Tuesday, November 18, 2008 -- For our next Digital Drinks, we're heading to Hollywood hot spot Les Deux! Digital LA organizes mixers for professionals in online entertainment, marketing, and advertising. Attendees work at Sony Pictures, FOX Interactive, MySpace, Google, Yahoo! Stop on by for informal casual networking.

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