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The Search Agency, Covario Make Top Search Marketing Agency List

socalTECH

Two Southern California firms have made Advertising Age's annual list of the largest search marketing agencies, released last week. Advertising Age reported that The Search Agency's 2009 revenues were $20.4M, and Covario's 2009 revenues were $8.8M. Tags: search agency covario advertising marketing.

Marketing 174
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Convertro Lands $5M For Ad Targeting

socalTECH

Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. Convertro raised $5M in a Series A in 2009. The firm is based in Santa Monica. READ MORE>>.

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Rubicon Project: 270 Percent Year over Year Growth

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. Rubicon Project's online advertising service helps publishers pick the best yielding ads from online ad networks. READ MORE>>.

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Rubicon Project: Online CPMs Up 34 Percent In Q4

socalTECH

Los Angeles-based Rubicon Project , the online ad optimization firm, said today that its analysis finds that online spending in Q4 of 2009 was up, resulting in an increase in CPMs by 34%. Rubicon said it expects 2010 to be a "strong year" for digital advertising. Tags: rubicon project advertising publishing online. READ MORE>>.

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Rubicon Projects Hires Investment Banker

socalTECH

Rubicon also said in its announcement that it had year-over-year growth of 270%, and that during 2009 it made its first acquisition, of technology firm Others Online. Rubicon has raised over $42M in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund. READ MORE>>.

Invest 133
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Closing a VC fund in 2009/10 is a major achievement in and of itself. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Total raised: $83mm; Series B round (July 2009 for $43mm) valued company at $400mm.

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Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7