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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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The Search Agency, Covario Make Top Search Marketing Agency List

socalTECH

Two Southern California firms have made Advertising Age's annual list of the largest search marketing agencies, released last week. Santa Monica-based The Search Agency , which is headed by David Hughes, was listed at number 12, and San Diego-based Covario , which is run by Russ Mann, was listed at number 25.

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The Search Agency Highlights Growth In Revenues, Jobs

socalTECH

Santa Monica-based The Search Agency joins a number of privately held, Southern California firms this week reporting strong growth in 2009. The firm said the growth came as a result of increasing demand for the firm's online marketing services. Tags: searchagency thesearchagency growth marketing online.

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Convertro Lands $5M For Ad Targeting

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The firm said the funding came from Bessemer Venture Partners and DAG Ventures, and will go towards sales and marketing. Convertro develops a non-cookie-based tracking technology that helps marketers better track and analyze their customers, and helps to better target and optimize ad campaigns. The firm is based in Santa Monica.

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TrueCar Names CMO

socalTECH

Santa Monica-based TrueCar , the publisher of real-time automotive pricing information headed by Scott Painter, said yesterday afternoon that it has appointed Todd Daum as Chief Marketing Officer. Automoti.com was sold to Hertz in 2009. Daum joins TrueCar from Automoti.com, where he was Chief Operating Officer.

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Edmunds.com: GM eBay Cars Not Such A Great Deal

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Santa Monica-based Edmunds.com , which offers an online site for automotive information and analysis, has taken a close look at GM's new online eBay store for its autos, and concludes that buyers will be better off making an offer than accepting the "Buy It Now" price on the site. READ MORE>>.

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Cornerstone On Demand Updates S-1

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Santa Monica-based Cornerstone On Demand , which recently filed for an IPO on the NASDAQ Global Market as CSOD, has updated its IPO filings documents with the SEC. The revenues are up from the first nine months of 2009, when the firm had $21.2M in revenues. Cornerstone OnDemand filed for an IPO in September.