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Stand Out in the Crowd, Meet C-Suite Marketers with DMA’s HOT ZONE

Built In Los Angeles

The number of innovative startups that dot the landscape between marketer, agency, publisher and consumer has grown exponentially in the last decade.

Making Sense of the Stock Market Drops in Relation to Venture Financing

Both Sides of the Table

And by this I assume he meant that “market prognosticator twitter” was vomitous. If the markets fall this will become pervasive.

Most Startups Should be Deer Hunters

Both Sides of the Table

But I believe that if you go down this road you will struggle to simultaneously serve the SMB market. This leads to suboptimal results for all.

Is it Time for You to Earn or to Learn?

Both Sides of the Table

This is part of my Startup Advice series. That’s Ok.  They raised $5 million in their B round.  125,000. So let’s go CRAZY!  Not bad.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. Here is a YouTube marketing case study they did. YESTERDAY. That’s the power of video. Relatability.

3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

When you qualify a customer, if the customer has shown interest in your product but isn’t ready to buy then they get sent over to marketing

Tips 80

Most Common Early Start-up Mistakes

Both Sides of the Table

Research your market.  I know it’s obvious but I’m always surprised how many people just start building products without thinking enough about the market. forces you to come to grips with whether you really have a good idea or not.  DO NOT start with product, start with the market. 5. Not worth it. Assemble a team.

How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

That’s all “top of funnel” analysis that leaves you flying blind as a marketer. End of story. Or Likes – LIKES! Woo Hoo.

SEM 58

IPO Market Surpasses 2008, 2009, According to Report

socalTECH

A new report today released by PwC finds that the market for initial public offerings (IPOs) has jumped significantly in 2010, with volumes exceeding both 2008 and 2009 levels. IPO market to generate liquidity for their investors. PwC tallied up 154 IPOs completed this year so far, raising $37.5 billion.

Here is The Best Data You’ll Find on the LA Tech Market

Both Sides of the Table

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. The report on the LA Tech Market can be found on this link. Everybody now knows that LA produced SnapChat, Tinder and Maker Studios.

Startup Software Development – Do Your Homework Before You Develop Anything

SoCal CTO

How will you be taking this to market? Yes, a lot of these questions are partially answered in a business plan / presentation deck / marketing plan. I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. Partners?

WTF is Traction? A 6-Step Relationship Guide to VC

Both Sides of the Table

The “more traction&# feedback is a very typical scenario is a down market economy like the one we’re in.  This is important because it keeps you at the top of the stack in their memory.  It’s marketing 101 for tech companies in terms of how you market to customers.  Unfortunately your advisers are wrong.

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Start-ups are all Naked in the Mirror

Both Sides of the Table

Buzzsaw (owned by Autodesk) raised $90 million and was making weekly noise in the market. Our biggest problem was market traction not each other.  It was uncanny how when I spoke openly with them about my concerns how similar their issues were. You need to be sure that you’re constantly communicating with the market.

Who Should you Hire at a Startup?

Both Sides of the Table

Only Hire A+ People Who Punch Above Their Weight Class. This is part of my ongoing posts on  Startup Advice.  You’re stressed. Your solution?

CIO 53

Are Business Plans Still Necessary?

Both Sides of the Table

So, definition: when I talk about a business plan I’m not talking about a 40-page Word document outlining your market approach.  craze. 

Developing a Marketing Communications Strategy

Cliff Allen on Marketing

The marketing communications function (commonly called "marcom") has many communications tools available. Advertising. Web site. Seminars.

Google Enters Financial Products Comparisons Market

socalTECH

Google has been quietly offering up mortgage lead gen since late 2009 via AdWords Comparison Ads; Los Angeles-based Leads360 had said last year that it was providing the back-end, lead handling systems for Google as part of that effort. READ MORE>>. google advisor financial products leads mortgages rates leads360

FAQ 17

Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

Marketing?  Many MBAs took marketing courses but have never been on the front line of A/B testing, email campaigns or PR initiatives.

Startup Founders Should Flip Burgers

Both Sides of the Table

million which closed the first week of March 2000 – a week before the market crashed.  2 weeks later and we may never have raised any more VC.

Startup Metrics

SoCal CTO

Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. You only build what you need to prove that model.

What Makes an Entrepreneur (2/10) – Street Smarts

Both Sides of the Table

If you haven’t spent time over there you should. started the series talking about what I consider the most important attribute: Tenacity. 2.

SoTeC 2009

SoCal Tech Calendar

Saturday, October 17, 2009 -- SoTeC 2009. Be the value add that is so vital in today's market and learn the skills and techniques that will enable you to excel to new levels. Join a large, diversified group of individuals who are committed to achieving their goals by attending the best technology event in Southern California.

SoTeC 2009

SoCal Tech Calendar

Friday, October 16, 2009 -- SoTeC 2009. Be the value add that is so vital in today's market and learn the skills and techniques that will enable you to excel to new levels. Join a large, diversified group of individuals who are committed to achieving their goals by attending the best technology event in Southern California.

Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

Market, market, market. This is part of my ongoing series “Start-up Lessons”. On Kool Aid: Today I want to talk about Kool Aid.

Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've known Farida for quite a while.

Do you need a Powerpoint deck for a VC meeting?

Both Sides of the Table

How big is the market? But admittedly I like some orientation about the market before I see the product. They’re partially right.

Snapchat 101 for VCs and Old Folks

Both Sides of the Table

Stick with it the same way you “didn’t get” Twitter in 2007 when you signed up but by 2009 you were using it effortlessly.

5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

Letting our customers and the market know that we were a real organization with real people rather than a pre-packaged, pre-processed marketing machine.  Customers, press and the market responded positively.  ‘ Here are some steps in the Inside Out organization. 1. Turn Your Organization Inside Out. It was humbling. 

Marketing, Startups and Networking in Los Angeles – Cliff Allen

SoCal CTO

Lots of online marketing before that, but we had some great results when we were picked up by a national radio program. Marketing 2.0

Qualcomm Town Hall 2009

SoCal Tech Calendar

Wednesday, December 16, 2009 -- Qualcomm Town Hall 2009. CommNexus. As 3G takes off all over the world  offering advanced services from networks and devices providing multi-megabit speeds  wireless communications is emerging as the most important technology of this millennium. How will these systems and services evolve?

Angel Funding Advice

Both Sides of the Table

You cannot be just a biz dev type, salesperson, marketing genius or whatever and divorce yourself from product. Market validation – This one is optional but important.  At an angel round you can get away with no market validation. This is part of my ongoing series Pitching a VC. How: 1. Team: You need a team. With Whom?

9 Marketing Trends for 2009

Cliff Allen on Marketing

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #6: Increased focus on organic (i.e.,

9 Marketing Trends for 2009

Cliff Allen on Marketing

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #6: Increased focus on organic (i.e.,

Should Founders Be Allowed to Take Money off the Table?

Both Sides of the Table

We could do more in 2010 with more VC investment; the doubling assumes only ratable increase in marketing spend to achieve profitability. This is part of my ongoing series “ Start Up Advice &# but I’d really like to call this post, “VC Advice.&#. Only then are you truly aligned. Let me start with a couple of stories.

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BIOCOM's 2009 DeviceFest

SoCal Tech Calendar

Thursday, May 7, 2009 -- BIOCOM's 2009 DeviceFest promises to provide thought provoking panel discussions and case studies focusing on Inspiring Innovation, Overcoming Adversity and What's Next? The Future of Innovation. See [link].

The Best VC Meetings are Debates not Sales

Both Sides of the Table

Having a discussion is a great way to build rapport with the person asking the question.  It’s OK to say things like, “I could see why you might think that Google would go into our market.  It’s a valid concern and we worry about it, too. They seemed to agree with everything I said.&#. Tips in a debate led VC Meeting. 1.

Pour And Stir I – In Pursuit Of The Ideal Business Model

InfoChachkie

The trick is to modulate the inflow of cash with the ever changing market conditions in order to maximize your financial return. Some of the market and product attributes which lend themselves to the P&S business model include: No Inventory – Inventory sucks. Click here for Part II , and Part III. free weekly Infochachkie articles!

Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe.

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Hiring at a Startup? Know Thy Weaknesses

Both Sides of the Table

Have you worked in marketing / customer acquisition before? - Are you intuitive vs. process oriented? For me 3+ is usually a non starter.

RANT: Social media/marketing or is it just Sales 101-the online version?

Eric Greenspan

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