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Stand Out in the Crowd, Meet C-Suite Marketers with DMA’s HOT ZONE

Built In Los Angeles

The number of innovative startups that dot the landscape between marketer, agency, publisher and consumer has grown exponentially in the last decade.

Making Sense of the Stock Market Drops in Relation to Venture Financing

Both Sides of the Table

And by this I assume he meant that “market prognosticator twitter” was vomitous. If the markets fall this will become pervasive.

Most Startups Should be Deer Hunters

Both Sides of the Table

But I believe that if you go down this road you will struggle to simultaneously serve the SMB market. This leads to suboptimal results for all.

Is it Time for You to Earn or to Learn?

Both Sides of the Table

This is part of my Startup Advice series. That’s Ok.  They raised $5 million in their B round.  125,000. So let’s go CRAZY!  Not bad.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. Here is a YouTube marketing case study they did. YESTERDAY. That’s the power of video. Relatability.

How to (re) Approach People (Advice on the Eve of LeWeb)

Both Sides of the Table

Business Etiquette Tips for dealing with VCs and Corporates at Conferences. This is part of my ongoing series with Startup Advice. Waste.

Stock Market Drops. Then It Rallies. What Happens Next for Funding?

Both Sides of the Table

The market had tanked. It was many events that led to the crash but perhaps this was the pin that pricked the market. Why is that? Web 2.0

Most Common Early Start-up Mistakes

Both Sides of the Table

Research your market.  I know it’s obvious but I’m always surprised how many people just start building products without thinking enough about the market. forces you to come to grips with whether you really have a good idea or not.  DO NOT start with product, start with the market. 5. Not worth it. Assemble a team.

3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

When you qualify a customer, if the customer has shown interest in your product but isn’t ready to buy then they get sent over to marketing

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

That’s all “top of funnel” analysis that leaves you flying blind as a marketer. End of story. Or Likes – LIKES! Woo Hoo.

SEM 56

Startup Software Development – Do Your Homework Before You Develop Anything

SoCal CTO

How will you be taking this to market? Yes, a lot of these questions are partially answered in a business plan / presentation deck / marketing plan. I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. Partners?

Here is The Best Data You’ll Find on the LA Tech Market

Both Sides of the Table

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. The report on the LA Tech Market can be found on this link. Everybody now knows that LA produced SnapChat, Tinder and Maker Studios.

Start-ups are all Naked in the Mirror

Both Sides of the Table

Buzzsaw (owned by Autodesk) raised $90 million and was making weekly noise in the market. Our biggest problem was market traction not each other.  It was uncanny how when I spoke openly with them about my concerns how similar their issues were. You need to be sure that you’re constantly communicating with the market.

Are Business Plans Still Necessary?

Both Sides of the Table

So, definition: when I talk about a business plan I’m not talking about a 40-page Word document outlining your market approach.  craze. 

WTF is Traction? A 6-Step Relationship Guide to VC

Both Sides of the Table

The “more traction&# feedback is a very typical scenario is a down market economy like the one we’re in.  This is important because it keeps you at the top of the stack in their memory.  It’s marketing 101 for tech companies in terms of how you market to customers.  Unfortunately your advisers are wrong.

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Who Should you Hire at a Startup?

Both Sides of the Table

Only Hire A+ People Who Punch Above Their Weight Class. This is part of my ongoing posts on  Startup Advice.  You’re stressed. Your solution?

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Startup Metrics

SoCal CTO

Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. You only build what you need to prove that model.

Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

Marketing?  Many MBAs took marketing courses but have never been on the front line of A/B testing, email campaigns or PR initiatives.

Google Enters Financial Products Comparisons Market

socalTECH

Google has been quietly offering up mortgage lead gen since late 2009 via AdWords Comparison Ads; Los Angeles-based Leads360 had said last year that it was providing the back-end, lead handling systems for Google as part of that effort. READ MORE>>. google advisor financial products leads mortgages rates leads360

FAQ 15

What Makes an Entrepreneur (2/10) – Street Smarts

Both Sides of the Table

If you haven’t spent time over there you should. started the series talking about what I consider the most important attribute: Tenacity. 2.

Startup Founders Should Flip Burgers

Both Sides of the Table

million which closed the first week of March 2000 – a week before the market crashed.  2 weeks later and we may never have raised any more VC.

Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

Market, market, market. This is part of my ongoing series “Start-up Lessons”. On Kool Aid: Today I want to talk about Kool Aid.

Should Founders Be Allowed to Take Money off the Table?

Both Sides of the Table

We could do more in 2010 with more VC investment; the doubling assumes only ratable increase in marketing spend to achieve profitability. This is part of my ongoing series “ Start Up Advice &# but I’d really like to call this post, “VC Advice.&#. Only then are you truly aligned. Let me start with a couple of stories.

.Net 27

Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing. All of these extremely successful individuals were paperboys*. million. Boys To Men.

SoTeC 2009

SoCal Tech Calendar

Saturday, October 17, 2009 -- SoTeC 2009. Be the value add that is so vital in today's market and learn the skills and techniques that will enable you to excel to new levels. Join a large, diversified group of individuals who are committed to achieving their goals by attending the best technology event in Southern California.

SoTeC 2009

SoCal Tech Calendar

Friday, October 16, 2009 -- SoTeC 2009. Be the value add that is so vital in today's market and learn the skills and techniques that will enable you to excel to new levels. Join a large, diversified group of individuals who are committed to achieving their goals by attending the best technology event in Southern California.

Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've known Farida for quite a while.

Snapchat 101 for VCs and Old Folks

Both Sides of the Table

Stick with it the same way you “didn’t get” Twitter in 2007 when you signed up but by 2009 you were using it effortlessly.

Strategic Direction - The Core of a Strategic Marketing Plan

Cliff Allen on Marketing

Taking a long trip is like marketing. The same is true for marketing. Identifying market segments and buying motivations.

Turning Marketing Strategy into Marketing Program Plans

Cliff Allen on Marketing

Every good strategic marketing plan includes two elements: strategic direction and plans for moving the company in the new direction.

Angel Funding Advice

Both Sides of the Table

You cannot be just a biz dev type, salesperson, marketing genius or whatever and divorce yourself from product. Market validation – This one is optional but important.  At an angel round you can get away with no market validation. This is part of my ongoing series Pitching a VC. How: 1. Team: You need a team. With Whom?

Marketing, Startups and Networking in Los Angeles – Cliff Allen

SoCal CTO

Lots of online marketing before that, but we had some great results when we were picked up by a national radio program. Marketing 2.0

Do you need a Powerpoint deck for a VC meeting?

Both Sides of the Table

How big is the market? But admittedly I like some orientation about the market before I see the product. They’re partially right.

Qualcomm Town Hall 2009

SoCal Tech Calendar

Wednesday, December 16, 2009 -- Qualcomm Town Hall 2009. CommNexus. As 3G takes off all over the world  offering advanced services from networks and devices providing multi-megabit speeds  wireless communications is emerging as the most important technology of this millennium. How will these systems and services evolve?

Radio Syndication Here We Come!

Eric Greenspan

The show will build on the success of “ Tech News, Powered by Make It Work ” currently on KNX1070 in Los Angeles, which just completed its 40th show and has topped the ratings in the LA market. The company is currently working to launch in most major markets, nationwide.

9 Marketing Trends for 2009

Cliff Allen on Marketing

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #6: Increased focus on organic (i.e.,

9 Marketing Trends for 2009

Cliff Allen on Marketing

While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. Marketing Trend #6: Increased focus on organic (i.e.,

BIOCOM's 2009 DeviceFest

SoCal Tech Calendar

Thursday, May 7, 2009 -- BIOCOM's 2009 DeviceFest promises to provide thought provoking panel discussions and case studies focusing on Inspiring Innovation, Overcoming Adversity and What's Next? The Future of Innovation. See [link].

5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

Letting our customers and the market know that we were a real organization with real people rather than a pre-packaged, pre-processed marketing machine.  Customers, press and the market responded positively.  ‘ Here are some steps in the Inside Out organization. 1. Turn Your Organization Inside Out. It was humbling. 

Proven | Founder Interview with Pablo Fuentes. Job Markets, & The Future of Mobile

Tech Zulu Event

Pablo joins TechZulu and talks about Proven, job markets, and the future of mobile. Pablo Fuentes:  It first started in 2009 when I was in business school originally.  One of them is the idea that the fluidity of the job market where people used to have just one job.  Job seeking is one of the toughest headaches people face.