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A Comprehensive View of Social Marketing, Social Media, and Social Networks

SoCal Tech Calendar

Wednesday, September 16, 2009 -- The MIT Enterprise Forum of the Central Coast Presents: A Comprehensive View of Social Marketing, Social Media, and Social Networks. Blogs, Facebook, LinkedIn, Twitter, and other social platforms can be low-cost marketing tools (great for anyone in this economic climate!)

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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We launched it with KNX on March 21st, 2009. So, I jumped in and created a social media radio monster that is starting to show some results.

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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

Lee Essner is formerly a senior exec from WeddingChannel and has much experience in running a successful web property. They have developed a cloud-based platform for merchants to publish to multiple distribution networks, including social, mobile and email. The company’s first offering will be a mobile retail commerce platform.

Company 276
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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. We discussed NY vs. -Recent competitive financings closed by Gilt Groupe ($35mm in 05/2010), OKL (undisclosed value in 12/2009) and Ideeli ($20mm in 12/2009).

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Interview with Rob Reed, MomentFeed

socalTECH

Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0. Now, what we've entered is actually Social Media 2.0, Now, what we've entered is actually Social Media 2.0, There are tools and solutions needed to handle Social Media 1.0,

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Top 120 Startup Posts for 2010

SoCal CTO

First Principles. Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. -

Startup 378
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Understanding Changes in the Software & Venture Capital Industries

Both Sides of the Table

We had to buy Oracle database licenses, UNIX servers, a Sun Solaris operating system, web servers, load balancers, EMC storage, disk mirrors for redundancy and had to commit to a year-long hosting agreement at places such as Exodus. Linux (instead of UNIX), Apache (web server software), MySQL (instead of Oracle) and PHP.