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Pathmatics Gets $3M For Advertising Analytics Software

socalTECH

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. BDMI's Sim Blaustein joins the company's baord with the funding.

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Top 29 Startup Posts May 2010

SoCal CTO

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. You could just outspend. You could use brute force to get the word out. Enjoyed this post? The Holy Grail of.

Startup 248
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What Mattered in 2010: Jim Andelman, Rincon Ventures

socalTECH

2010 was very good to us. A number of companies in the portfolio delivered very strong operating results in 2010, which is exciting. Also, we had an investment in a company that went public this year, BroadSoft, which is one of 2010's best-performing IPOs. 2) Advertising in the Facebook ecosystem. 1) Mobile web.

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Upfront Ventures Adds Hamet Watt as New Investment Partner

Both Sides of the Table

But as sweet as that success has been (we invested pre-revenue in a small team) today my even more important news was the further expansion of our partner ranks. It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. What does that mean?

Invest 340
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Rubicon Projects Hires Investment Banker

socalTECH

Los Angeles-based Rubicon Project , the online ad optimization firm headed by Frank Addante , announced this morning that it has hired investment banker Allen & Company. Tags: rubicon project merger acquisition investment banker advertising software technology server. READ MORE>>.

Invest 133
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Southern California Investments On Uptick, Totals $686.5M For Q1

socalTECH

Southern California venture capital investments totaled $686.5M According to the report, released today, Southern California investments totaled $686.5M Southern California's investment totals bucked the national trend, which found that there was a 9 percent drop in dollars to $4.7 of the total invested in Q1.

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How A Pivot Turned Vantage Media Into A $100M Plus Business

socalTECH

As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. Starting in 2010, we started focusing on that. However, that''s who we were in 2002, and stopped being in 2010. Who we are today, is an ad technology company.

Media 162