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The Power of Marketing Metrics: Demonstrating Marketing's Value to the Organization

SoCal Tech Calendar

Thursday, July 22, 2010 -- The Power of Marketing Metrics: Demonstrating Marketing's Value to the Organization. Does your marketing pass the so what test? Most marketers today realize they need to demonstrate their value and have established some way to measure something. See [link] (more).

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Top 29 Startup Posts May 2010

SoCal CTO

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. You could just outspend. You could use brute force to get the word out. Enjoyed this post? Innovative.

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Top 30 Startup Posts for July 2010

SoCal CTO

This continues my series of posts: Top 30 Startup Posts in June 2010 Top 29 Startup Posts May 2010 Startup CTO Top 30 Posts for April 16 Great Startup Posts from March The following are the top items based on social signals. That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com.

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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. This post looks at the implementation details of HTML 5 video.

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Seven Great Startup CTO Posts so far in May

SoCal CTO

Some good ones already from May: "Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 Phrases that should be retired include - “Putting customers first” You Actually Did This? Steve Blank , May 6, 2010 Great presentations from Xobni and Dropbox on how they have gone about building their business.

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8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

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16 Great Startup Posts from March

SoCal CTO

If I Launched a Startup - The Startup Lawyer , March 17, 2010 Great advice on initial steps of setting up a Startup. 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 You would have met many smart people who live a mediocre life. It’s the old – 5% of massive market gives us a big number.

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