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DIGIDAY:ON MEDIA

SoCal Tech Calendar

Wednesday, February 23, 2011 -- DIGIDAY:ON MEDIA: February 23, 2011: Where THE digital media moguls caucus on the business of buying and planning and advertising across digital platforms. Join us for this one of a kind meeting of the digital media moguls in Los Angeles. See [link] (more)

Media 100
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DIGIDAY:ON MEDIA

SoCal Tech Calendar

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. Plus, the event offers VIP networking opportunities which are designed to land you great deals and contacts for 2011 and beyond.

Media 100
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Demand Media Sweetens Executive Pot

socalTECH

Ahead of its IPO, Santa Monica-based Demand Media , the online domain name and media publishing business run by Richard Rosenblatt, updated its IPO filings Thursday, saying that it has granted $30.8M million of its shares, upon the completion of an IPO before March 31, 2011. READ MORE>>.

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mitu Snags Former Nickelodeon Head As CEO

socalTECH

Los Angeles-based mitu , which is developing a digital media brand specifically focused on Latino millennials, has snagged Herb Scannell, the former President of Nickelodeon, as its new CEO. Scannell was also previously co-founder and CEO of Next New Networks (sold to YouTube in 2011) and was President of BBC Worldwide North America.

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MySpace Shows Off New, Sexy UI

socalTECH

In what looks like a plan by Specific Media to revamp the relevance of former social networking giant MySpace as a choice for social networking, the firm is showing a new video of a revamped user interface for the site. READ MORE>>.

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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. Tags: hydra media advertising network. How does the firm hope to attract more large brand advertisers?

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Fullscreen Acquired By Chernin Group, AT&T

socalTECH

Los Angeles-based Fullscreen Network is being acquired by Otter Media , a joint venture of AT&T and The Chernin Group, in a deal which is reportedly worth between $200M and $300M. Fullscreen, which is led by George Strompolos, operates a giant YouTube network. Fullscreen was founded in January of 2011. READ MORE>>.