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Rubicon Project Beats Google In Advertising Reach Report

socalTECH

Los Angeles-based Rubicon Project said today that it has passed Google in the latest, comScore Media Metrix monthly ranking of Ad Focus properties. Rubicon reports that the the July 2012 comScore ranking found that Rubicon Project now reaches 96.2% of the U.S. READ MORE>>.

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Rubicon: We're Second In Online Advertising Audience

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. READ MORE>>.

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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

2012 has been a remarkably interesting year in terms of developments in technology. I think we're going to see a real shakeup in how people view social media. Finally, Google. Google continues to shape our futures. Following that, I think mobile advertisement technologies. It was a big year for us. That's huge.

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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

Jon Waterman: We envision ourselves today as a marketplace outside Google and Bing. Our core competency, historically, has been in the pay-to-click space, but we've focused completely outside of Google and outside of Bing. Talk about the market, when you say you're outside Google and Bing, explain what that means?

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YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

During the latter half of 2011, Google awarded a number of leading YouTubers and nascent Internet TV networks grants of $1 million to $2 million. Although estimates of Google’s total investment vary, the industry insiders I spoke with believe it exceeded $100 million. YouTube allows viewers to subscribe to their favorite channels.

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SoCal Heads to SXSWi | 2012 Panel Picking Guide

Tech Zulu Event

The race to get your SXSWi panel to as many votes as possible so that you will be selected to present at the coming 2012 SXSW. For those who may be living under a rock and have no idea what SXSWi is, its five days of presentations and panel discussions from some of the biggest thought leaders in Interactive digital media space.

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Upfront Ventures Adds Hamet Watt as New Investment Partner

Both Sides of the Table

It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010.

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