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Mobile Marketing

SoCal Tech Calendar

Tuesday, June 26, 2012 -- Mobile Marketing. There's been a lot of excitement in the mobile advertising space lately as recent announcements from Facebook, Twitter, Google, and Apple, etc. The mobile phone is the perfect platform for marketers to engage consumers wherever they may be. See [link] (more)

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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

Jon Waterman: We envision ourselves today as a marketplace outside Google and Bing. Our core competency, historically, has been in the pay-to-click space, but we've focused completely outside of Google and outside of Bing. Talk about the market, when you say you're outside Google and Bing, explain what that means?

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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

2012 has been a remarkably interesting year in terms of developments in technology. Finally, Google. Google continues to shape our futures. Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. It was a big year for us. That's huge.

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SoCal Heads to SXSWi | 2012 Panel Picking Guide

Tech Zulu Event

The race to get your SXSWi panel to as many votes as possible so that you will be selected to present at the coming 2012 SXSW. Emerging Technology: Mobile Engagement: Reaching the Connected Consumer (Miller PR, Avatar Labs). Badges & Beyond – Gamification and Mobile Apps (Mobile Roadie, Soundcloud).

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YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

During the latter half of 2011, Google awarded a number of leading YouTubers and nascent Internet TV networks grants of $1 million to $2 million. Although estimates of Google’s total investment vary, the industry insiders I spoke with believe it exceeded $100 million.

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YouTube Introduces its Own App for iPhone and iPod touch | Google Adds Editing to the iOS Drive App

Tech Zulu Event

According to Andrey Doronichev, head of YouTube mobile in a blog post today said, “All diehard YouTube fans starting today can download the official YouTube app for iPhone and iPod touch from the App Store. It also allows you to share on Google+, Facebook or text message in the app, as well as to Twitter and email. Social Videos.

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Carving An Internet Niche With FamousBirthdays.com

socalTECH

We own the celebrity birthday niche--we''re first in Google for searching for celebrity birthdays on every day of the year. So, at the beginning of 2012, we picked a website that we owned, to make it awesome. If you look at Google Panda, they want you to be the best possible resource for a specific thing. Is this all online ads?

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