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Social Media ?? Beyond Targeted Ads

SoCal Tech Calendar

Tuesday, March 27, 2012 -- Social Media  Beyond Targeted Ads. More and more, companies feel the need to adopt a Social Media strategy. During this evening, youll learn how Social Media can enhance your companys Customer Experience.

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Top Ten infoChachkie Entries Of 2012 – The Year Of Syndication

InfoChachkie

In 2012,I added video from my UC Santa Barbara speakers, including Mark Templeon, CEO of Citrix; Kerri Pollard, President of Commission Junction; and Marten Mickos, CEO of Eucalyptus. I also expanded the syndication of my articles to mainstream sites, such as TechCrunch, Inc. Top Ten Syndicated infoChachkie Entries Of 2012.

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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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Moviepilot Goes Native, Bets On LA, US Market

socalTECH

Moviepilot , the online film review and publishing site led by Tobias Bauckhage, has sold off its German website, moviepilot.de , to French publisher Webedia. Moviepilot''s web site focuses on film recommendations, film discovery, and the company also helps studios with social media campaigns. READ MORE>>.

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Moviepilot Hits Hiring Accelerator As Focus Shifts To LA

socalTECH

Los Angeles-based Moviepilot , the online film review and publishing site which recently sold off its German operations , has hit the hiring accelerator here in Los Angeles as it has shifted its plans to here in the U.S. The startup--which moved here back in 2012 --offers up a wealth of movie related content on its site.

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GotCast Launches Casting For Mercedes-Benz

socalTECH

Santa Monica-based GotCast , the online casting site headed by Alec Shankman, said today that it has launched a new social media campaign with Mercedes-Benz. Financial terms of the deal were not disclosed. Deadline in the casting is December 23rd. READ MORE>>.