Startup Professionals Musings

FEBRUARY 20, 2016

First-to-market is a key competitive advantage. Too many startups are proud of being the first-mover in a new market -- only to be overrun by big gorillas with more resources who see the startup traction. Marty Zwilling First published on Entrepreneur.com on 02/10/2016.

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Startup Resource Entrepreneur Ideas 58

TechCrunch LA

JUNE 3, 2022

billion company in the brutally competitive beauty industry, especially one with such broad appeal. Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad.

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Startup Netflix Los Angeles Innocal 280

Startup Professionals Musings

MARCH 11, 2016

A business needs technical, marketing, financial and many other skills. These are required to show that you have a defensible competitive advantage or at least a barrier to entry. Highlight existing presence on the Internet and social media. In addition, your company and social media names are key intellectual property.

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Angel Startup Technical Review Social Media 65

Startup Professionals Musings

JANUARY 11, 2016

Seek evidence of market opportunity to balance your passion. These days, there are over 150 credible market-research companies online sizing opportunities, including Nielsen and Gartner. Use social media and live customers to eliminate any reality distortion in your internal perception of value. And he is an optimist.

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Startup Ideas Entrepreneur Statistics 62

Startup Professionals Musings

APRIL 25, 2016

Other social ventures may make good family businesses, but scaling and profitability are limited. Secret sauce' or competitive advantage is not clear. They know that showing market traction will attract big companies, like Apple or Google, who can easily overrun the best startup. Go-to-market strategy is missing or not clear.

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Funding Social Media Startup Patents 57

Startup Professionals Musings

APRIL 16, 2016

A focus on business execution certainly includes selecting the right idea and developing a marketable solution, but it also requires selecting a viable target market, attracting customers, winning against competition, and delivering a value proposition which is attractive to customers as well as the business.

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Ideas Entrepreneur Customer Custom 54

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

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Startup Marketing Study SEO 150

socalTECH

APRIL 21, 2017

Georg Richter: For the five years before I started the company in January of 2016, I was at Guthy Renker, which is one of the largest and biggest direct marketing companies in the world. So, we build that and started offering it to the market. You can get orders at a low cost in the beginning using things like social media.

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Startup Product Customer Custom 145

Startup Professionals Musings

AUGUST 19, 2016

For example, early social media startup Friendster was so enamored with their early acceptance that they turned down a $30 million offer from Google, then quickly ran into money woes and tough competition. With new disciples come the new pitfalls listed above, which can undo all the initial market acceptance.

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Startup Training Entrepreneur Customer 57

Startup Professionals Musings

MARCH 16, 2016

I’m not recommending that you saturate your discussions with lingo, but responding with a blank stare once-too-often won’t convince anyone that you can build the next world-changing business or outpace the market. Growth-hacking” marketing. Marty Zwilling First published on Entrepreneur.com on 03/04/2016.

Startup 57

Startup Software Review Equity Invest 57

Tech Zulu Event

FEBRUARY 4, 2015

By 2016, app downloads are estimated to reach 44 billion and app-to-person messaging is seen to overtake text messaging. It is a good thing that there is an app for everything today — work, social media, games, shopping, travel, photography, and schedule of movie screenings. What’s in an app? Branding with an app.

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Mobile Social Media Google Software Review 40

Startup Professionals Musings

DECEMBER 9, 2016

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. Mobilize the total power of your team to not only build the product, but also build the market. Give credit.

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Marketing Coach Mentor Social Media 89