Startup Professionals Musings

DECEMBER 18, 2020

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices. Heroic credibility requires bold statements and values.

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socalTECH

DECEMBER 11, 2019

San Diego-based XOKind , a new startup focused on building artificial intelligence software for the travel market, has raised $1.6M The startup said it is developing AI agents which will learn users' travel preferences via their calendars, emails, and photos, as well as their social media and in-app interactions.

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InfoChachkie

AUGUST 8, 2016

It may seem hard to believe, but even in 2016, there remain a number of successful consumer brands that are not sold online. I thought it would be interesting to understand the challenges and concerns of entrepreneurs who began selling online for the first time in 2016, so I sat down with Heidi Muther, COO at Z S upply , LLC.

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Xconomy

JANUARY 2, 2018

Much attention was focused this past year on the impact of social media on the 2016 presidential election, as reports emerged about the use of these platforms by entities linked with Russia to spread false, misleading, or inflammatory political messages. Read more » Reprints | Share:

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Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. Expanding your market into these areas requires thinking outside your personal box. Include mobile-app support and new social-media channels.

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Customer Custom Marketing Social Media 55

Tech Zulu Event

JANUARY 26, 2016

6 Entrepreneurs share their predictions for this year’s evolution of online industries, which will be key for small businesses across the globe in 2016. As social media becomes a platform for online extremists, valid questions regarding freedom of speech, monitoring and censorship have arisen. Wireless Global Connections.

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Tech Zulu Event

FEBRUARY 2, 2016

Cinemagraphs has visual effects which bonds well with the social media, content producers and advertisers have started to recognise its power and should start to actively harness it. Typography is used to convey messages and reinforce values while color is used for branding and marketing.

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Startup Professionals Musings

DECEMBER 23, 2016

Now it’s all about how fast you recognize and adapt to market change, new competitors, and new technology. Smart entrepreneurs overtly plan every month to re-sync their vision and objectives with newly-learned market realities. It’s better to listen carefully, test them market, and take baby steps in the beginning.

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Both Sides of the Table

JANUARY 14, 2014

Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. 94% of all online adults use email.

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Startup Professionals Musings

OCTOBER 22, 2016

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes.

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Startup Professionals Musings

JULY 11, 2016

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

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Startup Professionals Musings

DECEMBER 6, 2017

exabytes per month at the end of 2016, of which half was video. Virtual living: the rise and growing dominance of social media. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Data enable: use metrics and measurements.

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Startup Professionals Musings

JULY 29, 2016

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Real growth always requires real marketing.

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Startup Professionals Musings

APRIL 6, 2014

zettabytes by the year 2016. Virtual living: the rise and growing dominance of social media. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Look beyond today’s requirements for entire new market opportunities.

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Startup Professionals Musings

OCTOBER 12, 2016

With the pervasive and instant communication of social media and the Internet, businesses can no longer hide behind the mask of their own hype, either inside the company or outside. Engaging visions today include elements of social and environmental responsibilities, as well as economic returns to constituents.

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Startup Professionals Musings

MARCH 11, 2016

A business needs technical, marketing, financial and many other skills. Highlight existing presence on the Internet and social media. In addition, your company and social media names are key intellectual property. Marty Zwilling First published on Entrepreneur.com on 03/02/2016.

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Startup Professionals Musings

OCTOBER 7, 2016

Don’t forget the marketing. “If With social media and conventional selling, the people with the best message get the order. Marty Zwilling First published on Inc.com on 09/22/2016. Newspapers can be delivered sooner or more accurately, or technology can be innovatively packaged or personalized.

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TechCrunch LA

JUNE 3, 2022

Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. The following year, she stepped down as CEO, and by 2016, her company filed for bankruptcy and was purchased by Boohoo. It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad.

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Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

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Tech.Co

AUGUST 22, 2016

As seasoned marketers, we saw that the problem was not in availability of testing options, it was in the way that testing is being delivered. myLAB Box was born to put decades of marketing expertise to work transforming preventative STD screenings.” and Celebrate 2016. Interested in a Q&A with your startup?

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Startup Professionals Musings

DECEMBER 21, 2016

Partially due to the economy, but also due to longer, healthier lives and changes in job tenure, Boomers are now expected to stay in the labor force longer, and according to a USNews article, will likely dominate the labor market by 2024. 65 percent of online users aged 50-64 use social media now, and the growth rate continues to increase.

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Startup Professionals Musings

APRIL 6, 2016

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

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Startup Professionals Musings

FEBRUARY 20, 2016

First-to-market is a key competitive advantage. Too many startups are proud of being the first-mover in a new market -- only to be overrun by big gorillas with more resources who see the startup traction. Marty Zwilling First published on Entrepreneur.com on 02/10/2016. Keep innovations in stealth mode until ready to ship.

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Startup Professionals Musings

JANUARY 11, 2016

Seek evidence of market opportunity to balance your passion. These days, there are over 150 credible market-research companies online sizing opportunities, including Nielsen and Gartner. Use social media and live customers to eliminate any reality distortion in your internal perception of value. And he is an optimist.

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Startup Ideas Entrepreneur Statistics 62

Inverted Software

SEPTEMBER 5, 2017

In this new reality consumers have no brand loyalty and will often only follow brands social media in order to utilize discounts. percent in 2016. The investment management firm Alliance Bernstein even downgraded its rating of the company from “outperform” to “market perform” Sears. a year earlier.

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Tech.Co

FEBRUARY 14, 2017

On your birthday, something special happens on social media: you receive hundreds of likes and well wishes from friends, family, high school classmates and people you haven’t talked to for years on Facebook. And while this has been the standard for years, one startup is hoping to personalize the birthday wishes even more.

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Eric Greenspan

JANUARY 24, 2016

Like Ice Cube and Dr. Dre use rap lyrics, Seth and I use social media instead. I had no issue with this and actually helped him by marketing his offerings. We would relaunch the company in 2016 as the new entity and get all our ducks in a row. This silent feud between Seth David and I had been pretty one sided, until now.

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Startup Professionals Musings

APRIL 25, 2016

They know that showing market traction will attract big companies, like Apple or Google, who can easily overrun the best startup. Market is new or unproven, or your solution is 'disruptive.' When Facebook first started looking for investors, there was so social-media market. Minimize both.

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socalTECH

APRIL 21, 2017

Georg Richter: For the five years before I started the company in January of 2016, I was at Guthy Renker, which is one of the largest and biggest direct marketing companies in the world. So, we build that and started offering it to the market. You can get orders at a low cost in the beginning using things like social media.

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Startup Professionals Musings

APRIL 16, 2016

A focus on business execution certainly includes selecting the right idea and developing a marketable solution, but it also requires selecting a viable target market, attracting customers, winning against competition, and delivering a value proposition which is attractive to customers as well as the business.

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Startup Professionals Musings

MAY 16, 2016

Feedback on engagement should come from multiple sources, including social media reviews, peer reviews, and executive interviews. Marty Zwilling First published on Entrepreneur.com on 05/06/2016. Training for engagement and promoting those who excel, are additional ways to foster the right behaviors. Are you there yet?

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Startup Professionals Musings

DECEMBER 30, 2016

Some experts have tied this market to location detection hardware (GPS), but even that is now pervasive on all smart devices. Marty Zwilling First published on Inc.com on 12/13/2016. This opens an area of business opportunity, popularly called hyperlocal, which still seems to be underserved. Anyone can do it.

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Startup Professionals Musings

FEBRUARY 27, 2016

In addition to funding, the good news is that all of these provide aspiring entrepreneurs with an opportunity to perfect their marketing pitch, get some valuable target customer feedback and improve visibility to other funding sources. Marty Zwilling First published on Entrepreneur.com on 02/17/2016.

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Startup Professionals Musings

APRIL 30, 2016

The most common startup proposals I see are for yet another social media niche solution, or for solutions which are “all-in-one” integrations of multiple existing platforms. Entrepreneurs who think long-term look for innovative new solutions in large and growing markets, despite the increased risk.

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Startup Professionals Musings

FEBRUARY 8, 2016

Most psychologists agree that starting from a very young age, friend relationships are critical to building social skills and lead to a balanced view of morality, integrity and right versus wrong. These should never be confused with social-media friends that you have never met or hardly know.

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Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

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Startup Professionals Musings

AUGUST 19, 2016

For example, early social media startup Friendster was so enamored with their early acceptance that they turned down a $30 million offer from Google, then quickly ran into money woes and tough competition. With new disciples come the new pitfalls listed above, which can undo all the initial market acceptance.

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