TechCrunch LA

AUGUST 9, 2022

It’s also a massive market — and by Danna’s estimates, still with a lot of untapped business — with Boulevard quoting figures that forecast personal care and beauty sales passing $1.4 But for now, it’s a startup its investors believe is on solid footing in its home market. “As Focusing on the U.S.

Help 195

Help Startup UCLA Tool 195

Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. Expanding your market into these areas requires thinking outside your personal box. Identify your built-in biases and define compensating development and marketing strategies.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

SEPTEMBER 12, 2016

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. These principles include the following: Free and ultra-low cost may no longer be competitive.

Customer 101

Customer Custom Competition Netflix 101

socalTECH

DECEMBER 27, 2018

PlayVS supports high school e-sport athletes and celebrates competitive e-sports, allowing any student enrolled in high school to join a team and compete online, with no limit to unique teams per high school and without having to tryout. Are there any technology innovations, gadgets, devices, software, that you found most interesting in 2018?

Dollar Shave Club 113

Dollar Shave Club Userplane Tsavo Malibu 113

Tech.Co

OCTOBER 26, 2017

Since its inception, HTT recognized that creating a market around a mode of transportation that had not yet been created would take a movement. Originally incorporated as Hyperloop Technologies, Hyperloop One is the second company to enter the market to actualize the Hyperloop concept.

SpaceX 100

SpaceX Design Technology Competition 100

LATechDigest

JUNE 13, 2016

Reaching Hispanic Markets. LATech Digest (@LATechDigest) June 6, 2016. LATech Digest (@LATechDigest) June 6, 2016. LATech Digest (@LATechDigest) June 6, 2016. RECESS Finals Competition Wrapped at CTRL. LATech Digest (@LATechDigest) June 10, 2016. Kathleen Milbier (@kath4short) June 8, 2016.

Snapchat 40

Snapchat SpaceX Santa Monica Journal 40

Startup Professionals Musings

FEBRUARY 13, 2016

Investors are looking for a concise description of your product or service without technical jargon or fuzzy marketing terms with value quantified in customer terms. This is also the place to first mention patents and any other differentiators that put you ahead of competition. What are your specific marketing and sales plans?

Invest 108

Invest Startup Slides Equity 108

Startup Professionals Musings

DECEMBER 5, 2016

Offer incentives or competition. There is nothing like friendly competition or an attractive reward to bring out a new base of un-edited ideas. If your imagination is primarily technical by nature, then you need to complement your efforts by attracting partners with more imagination in marketing, sales, finance, and operations.

Ideas 103

Ideas Competition Customer Custom 103

Startup Professionals Musings

AUGUST 5, 2016

With the key ones paraphrased here, a new startup has a great chance to complement a disruptive technology with an innovative business model, to gain a real competitive advantage and add new economic value: Define extraordinarily ambitious goals. In mature companies, no one wants to risk the existing market share or sunk costs.

Technology 57

Technology Competition Customer Custom 57

Startup Professionals Musings

APRIL 9, 2016

Even worse, this “feature creep” often makes the final product late to market, sluggish and more expensive than competition. Focus” is the key to success in a startup, and a minimum viable product (MVP) that does a few things better than anyone else will get more attention quicker from your market.

Product 61

Product Competition Customer Custom 61

Startup Professionals Musings

OCTOBER 12, 2016

Market and customer positioning. Clearly focusing on the right market and customer profile sets your competitor differentiation. Competitive and leadership leverage. A good strategy provides opportunities for internal actions and leaders to optimize and extend a firm’s competitive advantage.

Customer 104

Customer Custom Social Media Competition 104

socalTECH

JANUARY 14, 2016

mPulse was formed in April of 2015, as a spinoff of a company called mobileStorm, which has been in mobile marketing and communications for the last fifteen years. For those of us not familiar with the market, what is it that you are adding with mPulse which isn't out there already? It's a highly competitive market.

Mobile 100

Mobile Southern California Startup Marketing 100

TechCrunch LA

JANUARY 19, 2020

Although Arena of Valor didn’t quite take off in Western markets, it has done well in Southeast Asia in part thanks to Tencent’s publishing partnership with the region’s internet giant Garena. That raises the question of whether Tencent can replicate its success in overseas markets where its social apps are largely absent.

Tips 149

Tips Activision Mobile Tool 149

Both Sides of the Table

JANUARY 3, 2016

Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. Side Note : Upfront has hired Kerry Bennett as a member of our executive management team to run marketing – please follow her on Twitter here ].

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Product 95

Product Case Study Customer Custom 95

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

Both Sides of the Table

FEBRUARY 24, 2016

million in funding on TechCrunch led by Harmony Partners and Upfront Ventures to double its footprint of 3 cities (New York, Chicago & Washington DC) to 6 in 2016. We raised this capital in what has increasingly become a difficult market for fund raising so I’d like to share with you some details on how we get it done.

Startup 150

Startup Pricing Marketing Product 150

Startup Professionals Musings

FEBRUARY 20, 2016

First-to-market is a key competitive advantage. Too many startups are proud of being the first-mover in a new market -- only to be overrun by big gorillas with more resources who see the startup traction. Marty Zwilling First published on Entrepreneur.com on 02/10/2016.

Startup 58

Startup Resource Entrepreneur Ideas 58

socalTECH

NOVEMBER 6, 2020

In 2016, that represented a couple of unique concepts. As time has gone on, the company then shifted into the ridesharing market, essentially operating as a car availability platform for Uber and Lyft drivers. There's real competition in this area. One, was it allowed you to get a used car subscription with your phone.

Startup 124

Startup Pricing Platform Study 124

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

OCTOBER 22, 2016

Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes. Customer value statements must come from customer feedback to other customers, rather than from your marketing.

Customer 97

Customer Custom Social Media Training 97

Startup Professionals Musings

NOVEMBER 7, 2016

For IBM, the Personal Computer was a paradigm shift from their big business legacy, built with new technologies for totally new markets, and battleships turn very slowly. Measurements set on internal objectives, rather than market traction. Corporate entities operate under strict competitive and accounting rules.

IBM 85

IBM IBM Entrepreneur Technical Review 85

Startup Professionals Musings

NOVEMBER 21, 2016

Target market sizing higher than $10 billion. It’s true that investors like large markets, preferably in the billion dollar range and growing, but sizing a startup market greater than the GNP of many countries is just not credible. Sales projections are less than one percent market penetration. Skip the hype.

Funding 98

Funding Startup Innocal Entrepreneur 98

Startup Professionals Musings

JUNE 24, 2016

Every entrepreneur I know starts out with a strong conviction that their solution is a perfect match for their target market, and yet almost every one later admits a need to “pivot” before finding their groove. This confuses customers, and dilutes your marketing impact. Change competitive positioning and pricing to improve traction.

Entrepreneur 57

Entrepreneur Pricing Course Competition 57

Startup Professionals Musings

NOVEMBER 14, 2016

After reviewing her day-by-day recommendations to improve productivity in a single week, I have extrapolated her guidance to ten productivity tips specifically for entrepreneurs to regain that competitive edge: Focus on managing yourself rather than managing others. Marty Zwilling First published on Inc.com on 10/31/2016.

Tips 100

Tips Activity Startup Product 100

Both Sides of the Table

FEBRUARY 14, 2016

Valuing any company can be difficult because it requires a degree of forecasting future growth & competition and ultimately the profits of the organization. Nearly EVERY smart VC I know has been talking privately for the past two years about how ridiculous valuations in private markets have gotten and how a reckoning was coming.

Startup 150

Startup Company Companies Venture Capital 150

Startup Professionals Musings

JUNE 10, 2016

The right channel for marketing and distribution is one of the basic “four Ps” of business (product, promotion, price and placement). For growing revenue and market share, it’s a key element of your overall strategy, and one that can make or break you. In many product areas, especially retail, the channel is the market.

Pricing 54

Pricing Customer Custom Sales 54

InfoChachkie

MARCH 24, 2016

Unlike sites of the past that were deemed illegal, the current crop of election sites appear to well positioned to exploit the unprecedented focus Americans are applying to the 2016 election cycle. We want to give political research the same incentives as market research. Fantasy Pollster.

Startup 100

Startup Sites Research Santa Barbara 100

TechCrunch LA

JUNE 3, 2022

billion company in the brutally competitive beauty industry, especially one with such broad appeal. Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. Glossier’s commoditized feminism aside, it’s no easy task to launch a $1.8 And who cares?

Startup 280

Startup Netflix Los Angeles Innocal 280

Xconomy

JULY 19, 2016

For 2015, there were 133 information security M&A deals, according to 451 Research’s Tech M&A Outlook 2016. In general, M&A is a natural part of the IT security market. It’s why this market segment is so attractive to venture investors. Symantec Forces the Industry to Stay Competitive. Why is this happening?

Symantec 40

Symantec IBM IBM Acquisition 40

Startup Professionals Musings

DECEMBER 6, 2017

exabytes per month at the end of 2016, of which half was video. Surdak emphasizes that the goal is to either mitigate some of the pressure caused by data growth or to put that pressure to work for you in growing your startup and remaining competitive: Focus: play to your strengths. Make strategic versus opportunistic decisions.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

OCTOBER 17, 2016

I believe their competitive advantage is their top on-site leadership, exclusivity, and connections to investors. Another good online approach is a simple Internet search for articles like the “ The Best Startup Accelerators Of 2016 ” But don’t expect incubators to magically convert your pre-hatched idea into a successful company.

Incubator 106

Incubator Startup Help Resource 106

Startup Professionals Musings

JANUARY 11, 2016

Seek evidence of market opportunity to balance your passion. These days, there are over 150 credible market-research companies online sizing opportunities, including Nielsen and Gartner. The average overnight success for a startup takes six years, say marketing expert Seth Godin. A business is a journey -- not a quick sprint.

Startup 62

Startup Ideas Entrepreneur Statistics 62

Startup Professionals Musings

APRIL 25, 2016

Secret sauce' or competitive advantage is not clear. They know that showing market traction will attract big companies, like Apple or Google, who can easily overrun the best startup. Market is new or unproven, or your solution is 'disruptive.' When Facebook first started looking for investors, there was so social-media market.

Funding 57

Funding Social Media Startup Patents 57

Startup Professionals Musings

DECEMBER 12, 2016

It’s tempting for technical founders to seek more depth on technical issues, when they need marketing and financial help. Don’t let your ego or time management abilities rob you of this valuable competitive advantage. Marty Zwilling First published on Inc.com on 11/24/2016. I assure you, the returns will far exceed your costs.

Mentor 95

Mentor Coach Metrics Entrepreneur 95

Startup Professionals Musings

FEBRUARY 29, 2016

I believe that the resourcefulness to turn constraints into competitive differentiators and new opportunities is a trait that separates the great entrepreneurs from the “wannabes.” Marty Zwilling First published on Entrepreneur.com on 02/19/2016. Do it yourself with new tools rather than hire outside help.

Startup 57

Startup Resource Entrepreneur Outsource 57

Startup Professionals Musings

MARCH 18, 2016

It’s like trying to sell a home still being built at next year’s dream market price. Patents filed, even provisional, as well as trademarks, copyrights and trade secrets count as barriers to entry and sustainable competitive advantages. Get premium for billion-dollar markets with double-digit growth rates.

Startup 71

Startup Patents Invest Blogging 71