Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Market Size. Marketing with long payback is precisely what requires venture capital. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JUNE 20, 2016

If your team has a depth of expertise in software, that won’t help you get funding for a new hardware solution. Even if your product is a technological marvel, I look for balanced strength on the team in finance, marketing and operations. Marty Zwilling First published on Entrepreneur.com on 06/10/2016.

Startup 60

Startup Entrepreneur Software Review Technical Review 60

Startup Professionals Musings

JUNE 4, 2017

With the Identity Theft Resource Center® reporting a 40 percent increase in data breaches in 2016, there seems to be a growing population out there worried about all the people intent on hurting them. Market your solution and user benefits, not the mysterious technology behind it. Why is everyone so paranoid these days?

Entrepreneur 54

Entrepreneur Technical Review Startup Symantec 54

Xconomy

JULY 26, 2016

Against that backdrop, National Funding said today that through the first half of 2016, it has provided over $1.5 There is more integrity to the process,” Gilbert said, because National Funding uses traditional loan analysts as well as software to analyze and process its loan applications.

San Diego 40

San Diego Help Software Review Funding 40

Xconomy

JULY 26, 2016

Against that backdrop, National Funding said today that through the first half of 2016, it has provided over $1.5 There is more integrity to the process,” Gilbert said, because National Funding uses traditional loan analysts as well as software to analyze and process its loan applications.

Software Review 40

Software Review San Diego Funding Customer 40

Tech Zulu Event

FEBRUARY 4, 2015

By 2016, app downloads are estimated to reach 44 billion and app-to-person messaging is seen to overtake text messaging. The premise is simple: if you want to engage with your customers, go where they are and where you can matter. The mobile app revolution also gave birth to mobile marketing. What’s in an app?

Mobile 40

Mobile Social Media Google Software Review 40

Xconomy

SEPTEMBER 23, 2016

Redwood City, CA-based AltspaceVR is just one of the tech companies that’s trying to draw in more users or customers by creating new projects that put an election spin on their core offerings. The use of biological metrics and neuroscience in marketing is starting to expand to political research and campaign strategy-making.

Technical Review 40

Technical Review News Social Media Startup 40

Startup Professionals Musings

NOVEMBER 7, 2016

For IBM, the Personal Computer was a paradigm shift from their big business legacy, built with new technologies for totally new markets, and battleships turn very slowly. Measurements set on internal objectives, rather than market traction. Internal legal reviews and required new processes were slow to finalize.

IBM 85

IBM IBM Entrepreneur Technical Review 85