SoCal Tech Calendar

AUGUST 18, 2016

Wednesday, August 24, 2016 -- The Roadmap to Commercialization: From Market Entry Through Exit Strategy. How well do you really know your target customer? Search for and discover your best niche customers 2.Create Tritech SBDC. Why is the right business model critical to your venture start-up’s success?

Marketing 100

Marketing Startup Course Customer 100

TechCrunch LA

DECEMBER 8, 2020

The cybersecurity insurance market is expected to become a $23 billion industry by 2025, driven in part by an explosion in connected devices and new regulatory regimes under Europe’s GDPR and more recently California’s state-wide privacy law. It’s a huge move for the company, which only closed its Series B in February.

Startup 288

Startup Demand Los Angeles Customer 288

Startup Professionals Musings

JANUARY 9, 2017

The average business person fights a customer culture shift, rather than looking for it. Thus I recommend that the rest of us need to step outside our comfort zone, and start practicing some specific strategies to recognize cultural shifts, and maybe even start a few trends of our own: Embrace online social interaction with customers.

Customer 56

Customer Custom Marketing Startup 56

socalTECH

SEPTEMBER 24, 2019

Carlsbad-based Zingle , a developer of mobile messaging and customer experience software for the hospitality, travel , and retail markets, has been acquired by San Francisco-based Medallia , a provider of customer experience management software. Medallia said it will pay approximately $42M in cash for Zingle.

Artificial Inteligence 133

Artificial Inteligence Customer Custom Tool 133

Startup Professionals Musings

OCTOBER 22, 2016

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

Customer 97

Customer Custom Social Media Training 97

InfoChachkie

AUGUST 8, 2016

It may seem hard to believe, but even in 2016, there remain a number of successful consumer brands that are not sold online. I thought it would be interesting to understand the challenges and concerns of entrepreneurs who began selling online for the first time in 2016, so I sat down with Heidi Muther, COO at Z S upply , LLC.

Sites 100

Sites Sales Santa Barbara Design 100

socalTECH

FEBRUARY 3, 2021

Los Angeles-based Centerfield, a marketing and customer acquisition company backed by private equity investor Platinum Equity, says it has acquired both Business.com and Savings.com. Financial details of the acquisition were not announced. The company was acquired by Platinum Equity in December 2019. for the domain name.

Santa Monica 113

Santa Monica Equity Incubator Acquisition 113

Startup Professionals Musings

SEPTEMBER 12, 2016

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.

Customer 101

Customer Custom Competition Netflix 101

Startup Professionals Musings

DECEMBER 2, 2016

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. People are confused by multiple messages, and employees are frustrated trying to personalize customer experiences.

Customer 94

Customer Custom Design Oracle 94

socalTECH

SEPTEMBER 25, 2019

Crowdstrike--which has a offices in Irvine--had its IPO in June, and had been hired by the Democratic National Committee (DNC) to investigate hacking into the party's servers back in 2016. Crowdstrike was at the center of an investigation into Russia hacking of the DNC servers during the 2016 elections.

Orange County 113

Orange County Software Development Software Customer 113

socalTECH

JULY 29, 2020

Santa Barbara-based Anchore , a provider of security and compliance tools for the "container" market, said it is expanding its footprint internationally, with an office in the United Kingdom. According to Anchore, the new office in the UK will be for its sales and customer support teams, and it also plans additional hires.

Santa Barbara 113

Santa Barbara Tool Sales Software 113

InfoChachkie

SEPTEMBER 20, 2016

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. A key component of SimpleLegal’s strategy is the strong relationships it establishes with its customers.

Customer 100

Customer Custom Software Review Technical Review 100

TechCrunch LA

AUGUST 9, 2022

Beauty may be in the eye of the beholder, but when it comes to getting ahold of an appointment for your hair or another treatment…that’s a different story: The bespoke nature of a lot of the work has meant that a large swathe of the professionals providing these services have stayed offline when it comes to interfacing with customers.

Help 195

Help Startup UCLA Tool 195

Startup Professionals Musings

DECEMBER 9, 2016

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. Mobilize the total power of your team to not only build the product, but also build the market. Give credit.

Marketing 89

Marketing Coach Mentor Social Media 89

Tech Zulu Event

JANUARY 26, 2016

6 Entrepreneurs share their predictions for this year’s evolution of online industries, which will be key for small businesses across the globe in 2016. In 2016, the price of mobile data will remain relatively stable. wireless carriers will begin to treat enterprise customers differently. Wireless Global Connections.

Commerce 40

Commerce Mobile Technical Review Google 40

SoCal Tech Calendar

OCTOBER 29, 2016

Friday, November 4, 2016 -- Digital Growth Summit – Los Angeles. What: 10 panel topics and 8 deep dive breakout sessions that help digital marketers build a better online presence to engage customers and track results. MediaLeaders.

Los Angeles 100

Los Angeles Angel Networking Customer 100

TechCrunch LA

JUNE 28, 2018

Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016. “That worldwide reach is very important,” Grignon said.

Hollywood 254

Hollywood Cloud Computing Netflix Google 254

socalTECH

MARCH 8, 2018

ShippingEasy , the developer of cloud-based shipping, inventory management, and customer marketing software arm of El Segundo-based Stamps.com is targeting third party Amazon sellers today, with a new product release. READ MORE>>.

El Segundo 100

El Segundo Software Review Software Sales 100

Startup Professionals Musings

JUNE 17, 2016

For too many small businesses, customer service is still seen as a “burden.” The report also indicates that customer problem experiences continue to increase, up four percent to 54 percent since the last study. These days, relationships and online reviews are key drivers for over 80 percent of new customers.

Customer 56

Customer Custom Startup Satisfaction 56

socalTECH

AUGUST 27, 2018

The company said that Holmes will lead operational management of the inbound customer queue, customer care, specialty services and supply. Holmes has been Director of Strategic Partnerships at BigRentz since 2016. BigRentz is backed by Los Angeles private equity investor St. Cloud Capital. BigRentz was founded in 2012.

Equity 100

Equity Los Angeles Customer Custom 100

Startup Professionals Musings

JUNE 29, 2016

Have you noticed that the really big startup wins in the last couple of decades have come from creating and dominating new market categories, more than just new solutions? Bold entrepreneurs put more effort into communicating the new market ecosystem value, and their natural product fit. But now I believe that times have changed.

Entrepreneur 61

Entrepreneur Marketing Design SpaceX 61

socalTECH

APRIL 11, 2016

Goleta-based Resonant , a developer of RF radio filters used for the smartphone and other markets, is struggling, and may run out of cash, according to a report. The report, from the Pacific Coast Business Times, says Resonant only has enough cash to support operations through the second quarter of 2016.

Report 100

Report Customer Custom Marketing 100

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

Marketing 58

Marketing Startup Social Media Newsletter 58

socalTECH

SEPTEMBER 1, 2016

Carlsbad-based in-flight, satellite Internet provider ViaSat announced this morning that it has inked a deal with European satellite operator Eutelsat , where they will jointly provide services to the European airline carrier market. Financial details of the wins were not announced.

Networking 113

Networking Services Customer Custom 113

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. We help our customers weave together all the data across all of their data streams,” Lunsford said.

Customer 40

Customer Custom San Diego JavaScript 40

LATechDigest

OCTOBER 7, 2016

.” Wise words from former Sony President of Marketing Dwight Caines, who was honored at the 2nd annual Hollywood in Pixels event, founded by 20th Century Fox / Warner Bros marketing exec Bettina Sherick. — Scott Perry (@scottperry) October 6, 2016.

Hollywood 49

Hollywood Marketing Digital Hollywood Social Network 49

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210

Startup Generative AI Newsletter Tool 210

socalTECH

OCTOBER 11, 2016

Los Angeles-based Internet services and online publishing giant j2 Global says it has acquired four more companies, all completed in the third quarter of 2016. The company said all four acquisition will help it grow its global customer base, provide access to new markets and expand its lineup.

Company 100

Company Companies Acquisition Los Angeles 100

socalTECH

MARCH 17, 2016

Green Dot said that it does not expect revenues from the deal to be material to its 2016 financial guidance, however, the deal provides significant exposure to Green Dot's GoBank service to a large number of people. GoBank is a FDIC insured, mobile-online banking service, which the company has been marketing to its debit card customers.

Pasadena 100

Pasadena Demand Mobile Services 100

TechCrunch LA

DECEMBER 15, 2021

The financing brings the previously under-the-radar company’s total raised to $65 million since its 2016 inception. So far, its growth has been “completely organic,” with no marketing team, according to the CEO. Our cost of customer acquisition is very low relative to a lot of fintechs,” he said.

Mobile 208

Mobile Artificial Inteligence Startup Los Angeles 208

Both Sides of the Table

MARCH 30, 2016

It is an heroic accomplishment in a brutal fund-raising market in which only market leaders can bring in that sort of money. Every VC who’s been the business for a long time realized first hand that the VC markets were changing rapidly as early as Q3 of 2015. But of course public markets had begun gyrating. $30 million.

Funding 150

Funding Startup SaaS Venture Capital 150

Startup Professionals Musings

MAY 21, 2016

There are a few entrepreneurs who seem to always be ahead of the rest, and are able to sense where the market is going tomorrow. Maintaining that balance between doing good and doing business is a key to success that investors and customers watch carefully. Marty Zwilling First published on Entrepreneur.com on 05/11/2016.

Entrepreneur 56

Entrepreneur Marketing Design Satisfaction 56

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Product 95

Product Case Study Customer Custom 95

InfoChachkie

JUNE 30, 2016

By 2016, the video had been watched over 218 million times. Many companies unknowingly Rickroll their would-be customers by improperly aligning their products’ capabilities with their marketing messages. A marketing brand serves a similar purpose. What the brand means to your customer means everything.

Customer 162

Customer Custom Marketing Product 162

Both Sides of the Table

JANUARY 14, 2014

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. That number is projected to GROW to 70 billion by 2016 (Source: BIA Kelsey).

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

JANUARY 6, 2014

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.

Startup 325

Startup Sales Technical Review Software Review 325

socalTECH

DECEMBER 18, 2020

Our interview this morning is with Vahid Manian , the Chief Operating Officer of Morse Micro (www.morsemicro.com), a semiconductor startup which is developing chips for the Wi-Fi HaLow market. We are focused on developing Wi-Fi HaLow 802.11ah, which was solidified back in 2016. It's a new Wi-Fi starndard. How do you compete?

Startup 113

Startup Resource Southern California Marketing 113