Remove 2016 Remove Customer Remove Marketing Remove Metrics
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Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57
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How To Get New Customers By Targeting New Markets

Startup Professionals Musings

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. That’s the right place to start, but real growth and scale requires attracting customers who are not like you. Update your technology to reach new customer segments.

Custom 55
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How To Make Digital Marketing Excel For Your Startup

Startup Professionals Musings

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

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7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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8 Key Principles To Keep Up With The Speed of Change

Startup Professionals Musings

Things change so fast these days in business that your first priority as an entrepreneur is to stay current, by talking to customers, peers, and experts. Now it’s all about how fast you recognize and adapt to market change, new competitors, and new technology. Define and use market metrics to tune your plan.

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8 Initiatives To Increase Your Business Growth Curve

Startup Professionals Musings

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Continually add new marketing and distribution partners.

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Business Success Is All About Doing More In Less Time

Startup Professionals Musings

These are the endless stream of email, phone calls, and daily crises which prevent really important accomplishments, like closing customers. In today’s market, no solution is perfect for everyone, so achieving perfection is unrealistic and unproductive. Define clear goals and metrics for your productivity.

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