Startup Professionals Musings

DECEMBER 23, 2016

Things change so fast these days in business that your first priority as an entrepreneur is to stay current, by talking to customers, peers, and experts. Your team will follow what you do, not what you say, so you have to be a role model for market and customer sensitivity. Define and use market metrics to tune your plan.

Social Media 67

Social Media Metrics Startup Technical Review 67

Startup Professionals Musings

JULY 29, 2016

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Actively listen to customer feedback, and don’t be a one-trick pony.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

APRIL 6, 2014

zettabytes by the year 2016. This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Data enable: use metrics and measurements. Big data:” learning from the flood.

Startup 99

Startup Social Media Entertainment Metrics 99

LATechDigest

OCTOBER 26, 2016

— LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. LA Tech has arrived.

Snapchat 40

Snapchat Lootcrate Riot Games Downey 40

Startup Professionals Musings

NOVEMBER 14, 2016

These are the endless stream of email, phone calls, and daily crises which prevent really important accomplishments, like closing customers. Incorporate your business today, register intellectual property, document partner equity agreements, and meet real customers. Define clear goals and metrics for your productivity.

Tips 100

Tips Activity Startup Product 100

Startup Professionals Musings

JANUARY 2, 2017

At worst, it’s a learning opportunity for you and your team, which can lead to providing a better customer solution or experience. At best, you may find a new revenue stream providing a product or service that eliminates a painful problem for both you and your customers. Don’t let costs escalate, or customers escape for lack of action.

Metrics 58

Metrics Entrepreneur Examples Coach 58

Startup Professionals Musings

DECEMBER 30, 2016

Until a new brand has national recognition or high promotion, it won’t be found or used by local customers or out of town visitors. You need metrics to show dominant penetration of the relevant customer demographic, added value over existing media, and real customer testimonials of value. Anyone can do it.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

SEPTEMBER 19, 2016

Lack of focus only confuses customers and dilutes your scarce time and resources. Define and use metrics to measure your progress. If your comfort zone is relying on gut reactions, it’s time to stretch your understanding of what constitutes customer acquisition cost, margins, pipeline closure rates, and sales ROI.

Social Network 94

Social Network Startup Ideas Entrepreneur 94

Startup Professionals Musings

JULY 22, 2016

You need to quantify measurable criteria for success, using business metrics. These could include customer penetration, revenue growth, budget guidelines, and industry visibility. Team members begin by working with industry experts, advisors, and customers to validate assumptions, implementation plans, and financial parameters.

Startup 56

Startup Metrics Entrepreneur Resource 56

Startup Professionals Musings

MARCH 7, 2016

Founders soon learn that customers only spend real money for solutions rather than ideas. A good execution requires a plan and the right people, combined to create operational excellence and exceptional customer value. Smart entrepreneurs architect a value chain that includes customers, partners and vendors, based on market dynamics.

Ideas 59

Ideas Technical Review Google Startup 59

Startup Professionals Musings

AUGUST 19, 2016

An initial revenue surge, or a major cash advance from investors often leads to a mentality of building a large customer base at any cost. As the business grows, it pays to learn how to use automated financial tools, and review the key financial metrics daily. Failure to follow-up on customer receivables delays.

Startup 57

Startup Training Entrepreneur Customer 57

Startup Professionals Musings

AUGUST 8, 2016

By profit, I simply mean offering a product or service to customers for a price that exceeds the total costs associated with the solution, thus providing some basis for recovering sunk costs and generating a return for stakeholders. Solve a painful problem for customers who have money to spend.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

Startup Professionals Musings

JANUARY 30, 2016

It’s easy to declare yourself an entrepreneur, but it’s not so easy to convince investors, your team and customers that you are that special one to fund and follow. Vision of providing real customer and social value. Sets realistic goals with milestones and metrics to gauge progress.

Startup 58

Startup Satisfaction Entrepreneur Customer 58

Startup Professionals Musings

MAY 9, 2016

Now you have real customers who can quickly turn off hundreds of potential customers if you ignore their feedback. Now it’s time to make decisions from analytics, customer reviews, and financial results, rather than letting your passion and perseverance convince you that customers will soon see it your way.

Social Network 59

Social Network Startup Demand Entrepreneur 59

Startup Professionals Musings

JUNE 15, 2016

Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. Remember that what’s engaging and relevant depends on your target customer needs, not solution features. Encourage ongoing social media customer conversations. Marty Zwilling First published on Forbes on 06/08/2016.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

AUGUST 12, 2016

Implement metrics and set objectives for every organization. In addition the best of both groups maintain a focus on customers, love to learn new things, and are always thinking. Marty Zwilling First published on Forbes on 08/05/2016. Now the experiments are over, and high productivity is the objective.

Entrepreneur 55

Entrepreneur Training Organization Examples 55

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). The metrics were good but we wondered how much better they would be when we expanded our product. Efficiency?

Startup 150

Startup Marketing Study SEO 150

Xconomy

SEPTEMBER 23, 2016

Redwood City, CA-based AltspaceVR is just one of the tech companies that’s trying to draw in more users or customers by creating new projects that put an election spin on their core offerings. The use of biological metrics and neuroscience in marketing is starting to expand to political research and campaign strategy-making.

Technical Review 40

Technical Review News Social Media Startup 40