Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

OCTOBER 22, 2016

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Build blended digital and non-digital experiences.

Customer 97

Customer Custom Social Media Training 97

Startup Professionals Musings

JUNE 17, 2016

For too many small businesses, customer service is still seen as a “burden.” The report also indicates that customer problem experiences continue to increase, up four percent to 54 percent since the last study. These days, relationships and online reviews are key drivers for over 80 percent of new customers.

Customer 56

Customer Custom Startup Satisfaction 56

Startup Professionals Musings

MAY 16, 2016

They don’t realize that strong team engagement leads to even stronger customer engagement, which can more than double your startup revenue and growth, according to experts. For example, TOMS Shoes matches every pair of shoes purchased with a new pair of shoes for a child in need, driving engagement for employees and customers.

Software Review 57

Software Review Satisfaction Startup Training 57

Startup Professionals Musings

OCTOBER 7, 2016

You need to find the customers, rather than waiting for them to find you. With social media and conventional selling, the people with the best message get the order. Create customer advocates. Every business needs multipliers to succeed, and one of the best is customers who are so excited and satisfied that they drag in friends.

Entrepreneur 99

Entrepreneur Social Media Satisfaction Customer 99

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. Marty Zwilling First published on Inc.com on 12/13/2016. Anyone can do it.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

FEBRUARY 5, 2016

Many entrepreneurs are so passionate about their new startup idea that they can’t believe any intelligent being, investor or customer wouldn’t react just as excitedly after a quick introduction. You have to persuade the right partners to join and build the solution, the right investors to fund it and the right customers to buy it.

Ideas 56

Ideas Study Entrepreneur Customer 56