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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

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6 Ways To Create Experiences That Customers Crave

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

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7 Ways to Keep Your Customers Begging for More

Startup Professionals Musings

For too many small businesses, customer service is still seen as a “burden.” The report also indicates that customer problem experiences continue to increase, up four percent to 54 percent since the last study. These days, relationships and online reviews are key drivers for over 80 percent of new customers.

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7 Key Entrepreneur Habits Highlight Execution Ability

Startup Professionals Musings

Affirming and rewarding team members for key actions creates more momentum, commitment, and satisfaction. Focus all initiatives around value to your customers. A business must be all about listening to customers, delivering value, and customer satisfaction. Investors like happy teams.

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6 Principles for Personal and Business Success

Startup Professionals Musings

The challenge is not to let success come without personal satisfaction, or at the expense of the ones you love. Write down your goals, and then take ownership to make them happen and feel the satisfaction. Satisfaction is not a one-time event at the end of your career; it’s a series of good feelings driven by results along the way.

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9 Leadership Initiatives To Ramp Up Team Engagement

Startup Professionals Musings

They don’t realize that strong team engagement leads to even stronger customer engagement, which can more than double your startup revenue and growth, according to experts. For example, TOMS Shoes matches every pair of shoes purchased with a new pair of shoes for a child in need, driving engagement for employees and customers.

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A Paperboy Explains The Keys To Success In Business

Startup Professionals Musings

You need to find the customers, rather than waiting for them to find you. Create customer advocates. Every business needs multipliers to succeed, and one of the best is customers who are so excited and satisfied that they drag in friends. Paper routes succeed best when customers recommend you to neighbors and associates.